Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Digital Marketing
  • Social Media
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • customer experience
  • brand loyalty
  • artificial intelligence
  • brand attitude
  • brand
  • Customer Loyalty
  • Advertising
  • grounded theory
  • Social Media Marketing
  • Social networks
  • Branding
  • Consumer Behavior
  • Customer Satisfaction
  • loyalty
  • Brand image
  • Data Mining
  • Banking Industry
  • Value creation
  • Social Capital
  • brand reputation
  • thematic analysis
  • export performance
  • Market orientation
  • brand attachment
  • Trust
  • Content Analysis
  • Marketing Management
  • startups
  • Hybrid Approach
  • Banking
  • brand coolness
  • Perceived Risk
  • Organic Products
  • Business intelligence
  • Meta-synthesis
  • Customer trust
  • Export
  • virtual reality
  • Customer engagement
  • Green human resource management
  • cosmetics industry
  • Big Data
  • Brand identity
  • digital banking
  • foundation data theory
  • startup
  • social security organization
  • psychological factors
  • Perceived Value
  • supply chain
  • Tourism Industry
  • Mobile Banking
  • clothing industry
  • customer orientation
  • online shopping behavior
  • financing
  • Relationship Marketing
  • data foundation
  • Performance
  • Bibliometric
  • Interpretive Structural Modeling
  • competitive advantage
  • Corporate Social Responsibility
  • Green marketing
  • social factors
  • Brand Awareness
  • Customer Ranking
  • Gamification
  • Resistance Economy
  • Electronic Banking
  • Electronic Business
  • Customer Relationship Management (CRM)
  • meta-analysis
  • Key success factors
  • Retail
  • Social Marketing
  • Innovation
  • Job performance
  • system dynamics
  • brand love
  • special economic zones
  • Marketing Processes
  • dynamic capabilities
  • public service motivation
  • Delphi technique
  • Organizational Factors
  • Transformational Leadership
  • electronic word-of-mouth advertising
  • intelligent communication
  • Pragmatic Marketing
  • brand hatred
  • E-commerce
  • health
  • Information Technology
  • Theory of planned behavior
  • customers\'
  • Prioritizing
  • brand advocacy
  • Internet Advertising
  • situational factors
  • Fuzzy Topsis
  • empowerment
  • resilient organization
  • technology adoption
  • Trust Building
  • Governance
  • brand imaging
  • CRM
  • Knowledge sharing
  • Efficiency
  • human capital
  • Influencer
  • Clustering
  • Bibliometric analysis
  • Brand Knowledge
  • Business Ethics
  • Brand Trust
  • Tourism
  • Entrepreneurial Orientation
  • Home-Based Business
  • consumer attitude
  • ecosystem
  • Organizational Commitment
  • Smart marketing
  • Brand experience
  • internet businesses
  • Policy
  • Personal branding
  • Customer Relationship Management
  • knowledge-based companies
  • Shopping Behavior
  • Digital
  • online purchase intention
  • Association rules
  • Marketing research
  • customer
  • Women Entrepreneurs
  • organizational agility
  • Strategic Marketing
  • digital transformation
  • Social Responsibility
  • Worst Method (BWM)
  • Corruption
  • environmental advertising
  • employment
  • Protection Act
  • Cinema Industry
  • Neuromarketing
  • Marketing Capabilities
  • brand perception
  • electronic brand model design
  • Investor
  • Strategic Foresight
  • Organizational Performance
  • non-organizational factors
  • Promotion
  • Job Satisfaction
  • Pragmatism
  • Knowledge Management
  • COVID-19
  • Iran
  • crisis conditions
  • electronic businesses
  • intelligentization
  • Organizational Resilience
  • Hedonic Motivation
  • Iranian banking industry
  • mixed approach
  • internet advertising model design
  • Sales Performance
  • Customer experience management
  • brand management
  • Insurance Industry
  • innovation in services
  • tax avoidance
  • generation
  • Food industry
  • Export behavior
  • Textile industry
  • Iranian carpets
  • Electronic Customer Relationship Management
  • Advertising Effectiveness
  • Participatory decision making
  • purchase of school educational aids from Instagram (behavior)
  • Melli Bank
  • Self-Centeredness
  • IT companies
  • the effectiveness of brand identification
  • Human Crowding
  • emotion
  • Performance expectancy
  • Consumer Involvement
  • Altruistic Behavior Theory