Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • brand loyalty
  • brand attitude
  • customer experience
  • Advertising
  • artificial intelligence
  • brand
  • Customer Loyalty
  • grounded theory
  • Social Media Marketing
  • Social networks
  • Branding
  • loyalty
  • Customer Satisfaction
  • Consumer Behavior
  • Value creation
  • Data Mining
  • Banking Industry
  • Brand image
  • Social Capital
  • Marketing Management
  • Content Analysis
  • Market orientation
  • export performance
  • brand reputation
  • brand attachment
  • startups
  • Hybrid Approach
  • Trust
  • Banking
  • Export
  • thematic analysis
  • Meta-synthesis
  • virtual reality
  • Business intelligence
  • digital banking
  • Perceived Risk
  • Customer engagement
  • Green human resource management
  • Organic Products
  • Big Data
  • Mobile Banking
  • Brand identity
  • Relationship Marketing
  • clothing industry
  • Corporate Social Responsibility
  • foundation data theory
  • startup
  • supply chain
  • psychological factors
  • Perceived Value
  • Brand Awareness
  • competitive advantage
  • brand coolness
  • social factors
  • online shopping behavior
  • Green marketing
  • cosmetics industry
  • data foundation
  • Performance
  • Interpretive Structural Modeling
  • social security organization
  • Tourism Industry
  • customer orientation
  • financing
  • Bibliometric
  • Customer trust
  • Entrepreneurial Orientation
  • Resistance Economy
  • Electronic Banking
  • Tourism
  • Electronic Business
  • Customer Relationship Management (CRM)
  • Efficiency
  • Social Marketing
  • Retail
  • meta-analysis
  • Prioritizing
  • Innovation
  • system dynamics
  • Fuzzy Topsis
  • brand love
  • Marketing Processes
  • special economic zones
  • customers\'
  • Delphi technique
  • public service motivation
  • Information Technology
  • brand hatred
  • Organizational Factors
  • Transformational Leadership
  • electronic word-of-mouth advertising
  • intelligent communication
  • Pragmatic Marketing
  • Theory of planned behavior
  • dynamic capabilities
  • health
  • brand advocacy
  • Internet Advertising
  • Job performance
  • situational factors
  • empowerment
  • resilient organization
  • technology adoption
  • Trust Building
  • Governance
  • brand imaging
  • Key success factors
  • CRM
  • Knowledge sharing
  • human capital
  • Influencer
  • Clustering
  • Brand Knowledge
  • Bibliometric analysis
  • Business Ethics
  • Brand Trust
  • Gamification
  • consumer attitude
  • Customer Ranking
  • Pragmatism
  • Smart marketing
  • Personal branding
  • Brand experience
  • internet businesses
  • Policy
  • Home-Based Business
  • Customer Relationship Management
  • knowledge-based companies
  • Shopping Behavior
  • Digital
  • online purchase intention
  • Association rules
  • Marketing research
  • customer
  • Women Entrepreneurs
  • organizational agility
  • Strategic Marketing
  • digital transformation
  • Social Responsibility
  • Worst Method (BWM)
  • Corruption
  • Cinema Industry
  • Neuromarketing
  • environmental advertising
  • employment
  • Protection Act
  • electronic brand model design
  • Investor
  • Marketing Capabilities
  • brand perception
  • Knowledge Management
  • Strategic Foresight
  • Promotion
  • Organizational Performance
  • non-organizational factors
  • Organizational Commitment
  • Job Satisfaction
  • COVID-19
  • ecosystem
  • Iran
  • electronic businesses
  • crisis conditions
  • intelligentization
  • Organizational Resilience
  • Iranian banking industry
  • Hedonic Motivation
  • mixed approach
  • Sales Performance
  • internet advertising model design
  • Customer experience management
  • brand management
  • Insurance Industry
  • innovation in services
  • tax avoidance
  • Creative Industries
  • generation
  • Food industry
  • Export behavior
  • Textile industry
  • Iranian carpets
  • Participatory decision making
  • Advertising Effectiveness
  • purchase of school educational aids from Instagram (behavior)
  • Melli Bank
  • Self-Centeredness
  • IT companies
  • the effectiveness of brand identification
  • Consumer Involvement
  • emotion
  • Sales
  • Human Crowding
  • Altruistic Behavior Theory
  • Performance expectancy