Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 2 - Serial Number 26, Summer 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Digital Marketing
  • Social Media
  • Brand equity
  • Entrepreneurship
  • brand loyalty
  • customer experience
  • brand attitude
  • artificial intelligence
  • Entrepreneurial Marketing
  • brand
  • Social networks
  • grounded theory
  • Customer Loyalty
  • Advertising
  • Social Media Marketing
  • Branding
  • loyalty
  • Consumer Behavior
  • Customer Satisfaction
  • Brand image
  • Banking Industry
  • Social Capital
  • Data Mining
  • Value creation
  • Market orientation
  • Organic Products
  • thematic analysis
  • export performance
  • Content Analysis
  • brand attachment
  • Big Data
  • Hybrid Approach
  • Interpretive Structural Modeling
  • startups
  • Trust
  • Marketing Management
  • brand reputation
  • Performance
  • Banking
  • financing
  • Relationship Marketing
  • clothing industry
  • virtual reality
  • Customer engagement
  • Export
  • Business intelligence
  • Customer trust
  • Meta-synthesis
  • Brand identity
  • brand coolness
  • Perceived Risk
  • online shopping behavior
  • digital banking
  • social factors
  • startup
  • supply chain
  • Brand Awareness
  • Tourism Industry
  • foundation data theory
  • customer orientation
  • cosmetics industry
  • data foundation
  • Mobile Banking
  • Sales Performance
  • Green human resource management
  • social security organization
  • competitive advantage
  • Corporate Social Responsibility
  • Green marketing
  • psychological factors
  • Perceived Value
  • Bibliometric
  • resilient organization
  • Resistance Economy
  • intelligent communication
  • CRM
  • Social Marketing
  • Key success factors
  • Customer Relationship Management (CRM)
  • customers\'
  • Innovation
  • Retail
  • Efficiency
  • Fuzzy Topsis
  • Job performance
  • system dynamics
  • brand love
  • Theory of planned behavior
  • Delphi technique
  • Marketing Processes
  • health
  • Electronic Business
  • public service motivation
  • Pragmatic Marketing
  • Transformational Leadership
  • Organizational Factors
  • brand hatred
  • electronic word-of-mouth advertising
  • Customer Relationship Management
  • Strategic Management
  • Information Technology
  • dynamic capabilities
  • Gamification
  • empowerment
  • Internet Advertising
  • Entrepreneurial Orientation
  • Electronic Banking
  • special economic zones
  • Governance
  • brand advocacy
  • human capital
  • brand imaging
  • meta-analysis
  • Organizational learning
  • Influencer
  • Prioritizing
  • Bibliometric analysis
  • Business Ethics
  • Hedonic Motivation
  • consumer attitude
  • Personal branding
  • Home-Based Business
  • technology adoption
  • Customer Ranking
  • crisis conditions
  • Smart marketing
  • Policy
  • Pragmatism
  • internet businesses
  • Insurance Industry
  • Organizational Performance
  • ecosystem
  • Clustering
  • situational factors
  • Shopping Behavior
  • Marketing research
  • brand perception
  • Association rules
  • environmental advertising
  • organizational agility
  • Protection Act
  • Strategic Marketing
  • digital transformation
  • Corruption
  • Social Responsibility
  • Sales employees
  • Worst Method (BWM)
  • brand management
  • COVID-19
  • Women Entrepreneurs
  • knowledge-based companies
  • employment
  • electronic brand model design
  • online purchase intention
  • Neuromarketing
  • Marketing Capabilities
  • customer
  • Strategic Foresight
  • Cinema Industry
  • Knowledge Management
  • non-organizational factors
  • Brand experience
  • Organizational Commitment
  • Job Satisfaction
  • Promotion
  • Iran
  • Customer experience management
  • Brand Trust
  • Brand Knowledge
  • Iranian banking industry
  • Organizational Resilience
  • intelligentization
  • electronic businesses
  • internet advertising model design
  • mixed approach
  • E-commerce
  • Tourism
  • Knowledge sharing
  • Investor
  • Digital
  • Trust Building
  • Marketing agility
  • generation
  • Food industry
  • Iranian carpets
  • Creative Industries
  • Export behavior
  • Textile industry
  • Participatory decision making
  • purchase of school educational aids from Instagram (behavior)
  • Advertising Effectiveness
  • IT companies
  • Human Crowding
  • Melli Bank
  • Self-Centeredness
  • the effectiveness of brand identification
  • emotion
  • Consumer Involvement