Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • customer experience
  • brand attitude
  • brand loyalty
  • artificial intelligence
  • Customer Loyalty
  • brand
  • grounded theory
  • loyalty
  • Advertising
  • Social networks
  • Social Media Marketing
  • Customer Satisfaction
  • Brand image
  • Value creation
  • Banking Industry
  • Data Mining
  • Consumer Behavior
  • Branding
  • Social Capital
  • brand reputation
  • Content Analysis
  • export performance
  • Market orientation
  • brand attachment
  • Marketing Management
  • startups
  • Hybrid Approach
  • Trust
  • brand coolness
  • Customer engagement
  • Organic Products
  • Relationship Marketing
  • virtual reality
  • Banking
  • digital banking
  • Performance
  • Big Data
  • Perceived Risk
  • Customer trust
  • financing
  • thematic analysis
  • Business intelligence
  • Export
  • clothing industry
  • Green human resource management
  • online shopping behavior
  • foundation data theory
  • supply chain
  • startup
  • psychological factors
  • Perceived Value
  • customer orientation
  • competitive advantage
  • Brand Awareness
  • Bibliometric
  • Green marketing
  • Mobile Banking
  • cosmetics industry
  • data foundation
  • Brand identity
  • social security organization
  • Tourism Industry
  • Corporate Social Responsibility
  • social factors
  • Interpretive Structural Modeling
  • Prioritizing
  • Tourism
  • resilient organization
  • Resistance Economy
  • situational factors
  • Efficiency
  • Meta-synthesis
  • Social Marketing
  • meta-analysis
  • Key success factors
  • Customer Relationship Management (CRM)
  • customers\'
  • Innovation
  • Fuzzy Topsis
  • brand love
  • special economic zones
  • system dynamics
  • Delphi technique
  • dynamic capabilities
  • Marketing Processes
  • brand hatred
  • Electronic Business
  • Transformational Leadership
  • intelligent communication
  • Pragmatic Marketing
  • health
  • Information Technology
  • Theory of planned behavior
  • Organizational Factors
  • Retail
  • Trust Building
  • Internet Advertising
  • brand advocacy
  • Job performance
  • technology adoption
  • Customer Ranking
  • Gamification
  • Customer Relationship Management
  • brand imaging
  • Electronic Banking
  • CRM
  • Knowledge sharing
  • human capital
  • public service motivation
  • Entrepreneurial Orientation
  • Influencer
  • Clustering
  • Bibliometric analysis
  • Hedonic Motivation
  • Business Ethics
  • Brand Trust
  • empowerment
  • Brand Knowledge
  • consumer attitude
  • ecosystem
  • Pragmatism
  • Personal branding
  • Policy
  • internet businesses
  • Organizational Performance
  • Organizational Commitment
  • Home-Based Business
  • electronic word-of-mouth advertising
  • brand perception
  • Shopping Behavior
  • knowledge-based companies
  • online purchase intention
  • Association rules
  • Marketing research
  • customer
  • Corruption
  • environmental advertising
  • Women Entrepreneurs
  • Worst Method (BWM)
  • Strategic Marketing
  • Social Responsibility
  • digital transformation
  • organizational agility
  • Cinema Industry
  • employment
  • Protection Act
  • electronic brand model design
  • Neuromarketing
  • Marketing Capabilities
  • Investor
  • Strategic Foresight
  • Promotion
  • Knowledge Management
  • non-organizational factors
  • Brand experience
  • Job Satisfaction
  • Smart marketing
  • COVID-19
  • Iran
  • electronic businesses
  • intelligentization
  • crisis conditions
  • Organizational Resilience
  • Iranian banking industry
  • mixed approach
  • internet advertising model design
  • Sales Performance
  • Customer experience management
  • brand management
  • Insurance Industry
  • Belonging to the brand
  • innovation in services
  • Food industry
  • tax avoidance
  • generation
  • Export behavior
  • Iranian carpets
  • Electronic Customer Relationship Management
  • Textile industry
  • Advertising Effectiveness
  • Creative Industries
  • Melli Bank
  • Self-Centeredness
  • Participatory decision making
  • IT companies
  • purchase of school educational aids from Instagram (behavior)
  • the effectiveness of brand identification
  • emotion
  • Human Crowding
  • Altruistic Behavior Theory
  • Sales
  • Performance expectancy
  • Consumer Involvement