Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • brand loyalty
  • brand attitude
  • customer experience
  • artificial intelligence
  • brand
  • Customer Loyalty
  • grounded theory
  • Social networks
  • Social Media Marketing
  • loyalty
  • Advertising
  • Customer Satisfaction
  • Brand image
  • Data Mining
  • Banking Industry
  • Branding
  • Social Capital
  • Value creation
  • Consumer Behavior
  • startups
  • export performance
  • Content Analysis
  • brand reputation
  • Market orientation
  • brand attachment
  • Marketing Management
  • Trust
  • Hybrid Approach
  • clothing industry
  • brand coolness
  • Organic Products
  • Relationship Marketing
  • Green human resource management
  • Customer trust
  • Export
  • Banking
  • digital banking
  • financing
  • Customer engagement
  • thematic analysis
  • virtual reality
  • Perceived Risk
  • Business intelligence
  • Green marketing
  • Big Data
  • online shopping behavior
  • Performance
  • Interpretive Structural Modeling
  • Corporate Social Responsibility
  • foundation data theory
  • supply chain
  • startup
  • Perceived Value
  • Brand Awareness
  • Brand identity
  • psychological factors
  • Bibliometric
  • data foundation
  • cosmetics industry
  • competitive advantage
  • Tourism Industry
  • customer orientation
  • social factors
  • Mobile Banking
  • social security organization
  • Prioritizing
  • Tourism
  • resilient organization
  • Resistance Economy
  • brand advocacy
  • Efficiency
  • Meta-synthesis
  • Social Marketing
  • meta-analysis
  • Key success factors
  • Customer Relationship Management (CRM)
  • customers\'
  • Innovation
  • Fuzzy Topsis
  • brand love
  • special economic zones
  • system dynamics
  • Delphi technique
  • dynamic capabilities
  • Marketing Processes
  • brand hatred
  • Electronic Business
  • Transformational Leadership
  • intelligent communication
  • Pragmatic Marketing
  • health
  • Information Technology
  • Theory of planned behavior
  • Organizational Factors
  • Retail
  • situational factors
  • Internet Advertising
  • Trust Building
  • Job performance
  • technology adoption
  • Customer Ranking
  • Gamification
  • brand imaging
  • Electronic Banking
  • CRM
  • Knowledge sharing
  • human capital
  • Influencer
  • public service motivation
  • Customer Relationship Management
  • Clustering
  • Entrepreneurial Orientation
  • crisis conditions
  • Brand Knowledge
  • consumer attitude
  • Business Ethics
  • empowerment
  • ecosystem
  • Pragmatism
  • Personal branding
  • Policy
  • internet businesses
  • Organizational Performance
  • Organizational Commitment
  • Home-Based Business
  • brand perception
  • Shopping Behavior
  • knowledge-based companies
  • online purchase intention
  • Association rules
  • Marketing research
  • customer
  • environmental advertising
  • Women Entrepreneurs
  • Worst Method (BWM)
  • Strategic Marketing
  • Social Responsibility
  • digital transformation
  • organizational agility
  • Cinema Industry
  • Corruption
  • electronic brand model design
  • Neuromarketing
  • Investor
  • employment
  • Protection Act
  • Strategic Foresight
  • Promotion
  • Marketing Capabilities
  • Customer experience management
  • Knowledge Management
  • COVID-19
  • Iranian banking industry
  • non-organizational factors
  • Brand experience
  • Job Satisfaction
  • Smart marketing
  • Iran
  • Organizational Resilience
  • intelligentization
  • Brand Trust
  • electronic businesses
  • Bibliometric analysis
  • mixed approach
  • Sales Performance
  • Hedonic Motivation
  • internet advertising model design
  • brand management
  • Insurance Industry
  • electronic word-of-mouth advertising
  • Belonging to the brand
  • innovation in services
  • Food industry
  • tax avoidance
  • generation
  • Export behavior
  • Textile industry
  • Electronic Customer Relationship Management
  • Iranian carpets
  • Advertising Effectiveness
  • Creative Industries
  • Melli Bank
  • Self-Centeredness
  • Participatory decision making
  • IT companies
  • purchase of school educational aids from Instagram (behavior)
  • the effectiveness of brand identification
  • emotion
  • Human Crowding
  • Altruistic Behavior Theory
  • Sales
  • Performance expectancy
  • Consumer Involvement