Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • brand loyalty
  • brand attitude
  • artificial intelligence
  • customer experience
  • brand
  • Advertising
  • Customer Loyalty
  • Social networks
  • grounded theory
  • Social Media Marketing
  • loyalty
  • Branding
  • Customer Satisfaction
  • Consumer Behavior
  • Value creation
  • Brand image
  • Social Capital
  • Data Mining
  • Banking Industry
  • brand reputation
  • Content Analysis
  • export performance
  • thematic analysis
  • startups
  • Market orientation
  • Organic Products
  • Marketing Management
  • brand attachment
  • Hybrid Approach
  • Trust
  • brand coolness
  • Banking
  • Perceived Risk
  • virtual reality
  • financing
  • Meta-synthesis
  • Export
  • digital banking
  • Business intelligence
  • Relationship Marketing
  • Brand identity
  • Customer trust
  • Big Data
  • clothing industry
  • online shopping behavior
  • social security organization
  • Mobile Banking
  • Corporate Social Responsibility
  • social factors
  • supply chain
  • startup
  • customer orientation
  • competitive advantage
  • Tourism Industry
  • Customer engagement
  • cosmetics industry
  • Perceived Value
  • data foundation
  • Performance
  • Bibliometric
  • Interpretive Structural Modeling
  • foundation data theory
  • Green marketing
  • Green human resource management
  • psychological factors
  • Brand Awareness
  • Entrepreneurial Orientation
  • Resistance Economy
  • technology adoption
  • brand advocacy
  • brand hatred
  • Customer Relationship Management (CRM)
  • Key success factors
  • Retail
  • Social Marketing
  • Prioritizing
  • Fuzzy Topsis
  • Job performance
  • brand love
  • Marketing Processes
  • system dynamics
  • customers\'
  • dynamic capabilities
  • public service motivation
  • Delphi technique
  • Organizational Factors
  • intelligent communication
  • Transformational Leadership
  • electronic word-of-mouth advertising
  • Pragmatic Marketing
  • Electronic Business
  • health
  • Internet Advertising
  • Information Technology
  • Theory of planned behavior
  • Gamification
  • situational factors
  • resilient organization
  • special economic zones
  • Electronic Banking
  • empowerment
  • Trust Building
  • Innovation
  • brand imaging
  • Governance
  • meta-analysis
  • Influencer
  • Knowledge sharing
  • human capital
  • Efficiency
  • CRM
  • Bibliometric analysis
  • Brand Knowledge
  • Clustering
  • consumer attitude
  • Home-Based Business
  • Brand Trust
  • Tourism
  • Customer Ranking
  • Business Ethics
  • ecosystem
  • Policy
  • Job Satisfaction
  • non-organizational factors
  • Insurance Industry
  • Brand experience
  • Personal branding
  • Customer Relationship Management
  • brand perception
  • Marketing Capabilities
  • knowledge-based companies
  • Association rules
  • employment
  • online purchase intention
  • Digital
  • Strategic Marketing
  • Women Entrepreneurs
  • Worst Method (BWM)
  • digital transformation
  • brand management
  • Social Responsibility
  • Corruption
  • organizational agility
  • environmental advertising
  • customer
  • electronic brand model design
  • Protection Act
  • Marketing research
  • Shopping Behavior
  • Cinema Industry
  • Neuromarketing
  • Knowledge Management
  • Iran
  • internet businesses
  • Organizational Performance
  • Promotion
  • Organizational Commitment
  • Smart marketing
  • Pragmatism
  • Strategic Foresight
  • Investor
  • Iranian banking industry
  • crisis conditions
  • electronic businesses
  • Organizational Resilience
  • intelligentization
  • Hedonic Motivation
  • mixed approach
  • Sales Performance
  • E-commerce
  • internet advertising model design
  • Customer experience management
  • COVID-19
  • tax avoidance
  • generation
  • Textile industry
  • Electronic Customer Relationship Management
  • Export behavior
  • Iranian carpets
  • Participatory decision making
  • purchase of school educational aids from Instagram (behavior)
  • Advertising Effectiveness
  • IT companies
  • Consumer Involvement
  • Melli Bank
  • Self-Centeredness
  • the effectiveness of brand identification
  • emotion
  • Human Crowding
  • Performance expectancy
  • Sales
  • Company performance
  • Altruistic Behavior Theory