Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 2 - Serial Number 26, Summer 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • artificial intelligence
  • customer experience
  • Entrepreneurial Marketing
  • brand attitude
  • brand loyalty
  • Social networks
  • Customer Loyalty
  • Advertising
  • brand
  • grounded theory
  • Social Media Marketing
  • Branding
  • loyalty
  • Customer Satisfaction
  • Consumer Behavior
  • Data Mining
  • Banking Industry
  • Brand image
  • Social Capital
  • Value creation
  • Content Analysis
  • Big Data
  • Market orientation
  • brand reputation
  • export performance
  • Organic Products
  • thematic analysis
  • startups
  • Hybrid Approach
  • Marketing Management
  • Trust
  • Interpretive Structural Modeling
  • brand attachment
  • financing
  • clothing industry
  • Banking
  • Performance
  • digital banking
  • Meta-synthesis
  • Export
  • virtual reality
  • Business intelligence
  • Perceived Risk
  • Brand identity
  • cosmetics industry
  • data foundation
  • Mobile Banking
  • Perceived Value
  • Corporate Social Responsibility
  • Brand Awareness
  • supply chain
  • startup
  • social factors
  • psychological factors
  • Green marketing
  • social security organization
  • customer orientation
  • online shopping behavior
  • Green human resource management
  • Relationship Marketing
  • Bibliometric
  • Customer engagement
  • foundation data theory
  • competitive advantage
  • Sales Performance
  • brand coolness
  • Tourism Industry
  • Customer trust
  • empowerment
  • Resistance Economy
  • Gamification
  • Customer Relationship Management (CRM)
  • Social Marketing
  • Efficiency
  • Retail
  • customers\'
  • meta-analysis
  • system dynamics
  • Job performance
  • special economic zones
  • Marketing Processes
  • Delphi technique
  • dynamic capabilities
  • Innovation
  • public service motivation
  • health
  • Information Technology
  • Organizational Factors
  • Transformational Leadership
  • Pragmatic Marketing
  • Strategic Management
  • Customer Relationship Management
  • Electronic Business
  • electronic word-of-mouth advertising
  • intelligent communication
  • brand hatred
  • Theory of planned behavior
  • Internet Advertising
  • technology adoption
  • brand love
  • brand advocacy
  • CRM
  • Fuzzy Topsis
  • Prioritizing
  • Governance
  • resilient organization
  • human capital
  • Electronic Banking
  • Knowledge sharing
  • Key success factors
  • Entrepreneurial Orientation
  • Influencer
  • brand imaging
  • situational factors
  • Hedonic Motivation
  • Business Ethics
  • Brand Knowledge
  • crisis conditions
  • Tourism
  • Customer Ranking
  • Personal branding
  • Brand Trust
  • Clustering
  • Pragmatism
  • Organizational Commitment
  • ecosystem
  • internet businesses
  • Organizational Performance
  • Insurance Industry
  • non-organizational factors
  • Trust Building
  • brand perception
  • online purchase intention
  • Shopping Behavior
  • Protection Act
  • organizational agility
  • environmental advertising
  • knowledge-based companies
  • Strategic Marketing
  • Corruption
  • Worst Method (BWM)
  • Social Responsibility
  • brand management
  • Sales employees
  • digital transformation
  • Women Entrepreneurs
  • employment
  • Association rules
  • Digital
  • Marketing research
  • Marketing Capabilities
  • electronic brand model design
  • Cinema Industry
  • Neuromarketing
  • Knowledge Management
  • Iran
  • Brand experience
  • Policy
  • Job Satisfaction
  • Smart marketing
  • Customer experience management
  • Home-Based Business
  • Promotion
  • consumer attitude
  • Strategic Foresight
  • Investor
  • Iranian banking industry
  • Bibliometric analysis
  • intelligentization
  • Organizational learning
  • Organizational Resilience
  • electronic businesses
  • internet advertising model design
  • mixed approach
  • E-commerce
  • COVID-19
  • customer
  • Marketing agility
  • generation
  • Textile industry
  • Food industry
  • Export behavior
  • Iranian carpets
  • IT companies
  • purchase of school educational aids from Instagram (behavior)
  • Participatory decision making
  • Advertising Effectiveness
  • Human Crowding
  • Melli Bank
  • Self-Centeredness
  • the effectiveness of brand identification
  • emotion
  • Consumer Involvement
  • Performance expectancy