Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 2 - Serial Number 26, Summer 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Digital Marketing
  • Social Media
  • Brand equity
  • Entrepreneurship
  • Entrepreneurial Marketing
  • brand loyalty
  • customer experience
  • brand attitude
  • artificial intelligence
  • Social networks
  • Advertising
  • brand
  • Customer Loyalty
  • grounded theory
  • loyalty
  • Branding
  • Consumer Behavior
  • Social Media Marketing
  • Customer Satisfaction
  • Value creation
  • Data Mining
  • Social Capital
  • Brand image
  • Banking Industry
  • Market orientation
  • export performance
  • thematic analysis
  • Big Data
  • Content Analysis
  • brand attachment
  • Organic Products
  • Trust
  • brand reputation
  • Interpretive Structural Modeling
  • startups
  • Hybrid Approach
  • Marketing Management
  • Banking
  • financing
  • Relationship Marketing
  • Performance
  • virtual reality
  • Customer engagement
  • Export
  • Business intelligence
  • Customer trust
  • Meta-synthesis
  • Brand identity
  • brand coolness
  • Perceived Risk
  • competitive advantage
  • data foundation
  • clothing industry
  • Corporate Social Responsibility
  • startup
  • supply chain
  • psychological factors
  • customer orientation
  • foundation data theory
  • Perceived Value
  • cosmetics industry
  • online shopping behavior
  • Mobile Banking
  • Green human resource management
  • Sales Performance
  • social security organization
  • Green marketing
  • Tourism Industry
  • social factors
  • Brand Awareness
  • Bibliometric
  • digital banking
  • resilient organization
  • Resistance Economy
  • Strategic Management
  • intelligent communication
  • CRM
  • Social Marketing
  • Key success factors
  • Customer Relationship Management (CRM)
  • customers\'
  • Retail
  • Efficiency
  • Fuzzy Topsis
  • Job performance
  • system dynamics
  • brand love
  • Theory of planned behavior
  • Delphi technique
  • Marketing Processes
  • health
  • Electronic Business
  • public service motivation
  • Pragmatic Marketing
  • Transformational Leadership
  • Organizational Factors
  • brand hatred
  • electronic word-of-mouth advertising
  • Customer Relationship Management
  • Information Technology
  • Innovation
  • dynamic capabilities
  • Gamification
  • empowerment
  • Internet Advertising
  • Entrepreneurial Orientation
  • Electronic Banking
  • special economic zones
  • Governance
  • brand advocacy
  • human capital
  • brand imaging
  • meta-analysis
  • Organizational learning
  • Influencer
  • Prioritizing
  • Bibliometric analysis
  • Business Ethics
  • Hedonic Motivation
  • consumer attitude
  • Personal branding
  • crisis conditions
  • technology adoption
  • Customer Ranking
  • Smart marketing
  • Policy
  • Pragmatism
  • internet businesses
  • Insurance Industry
  • Organizational Performance
  • ecosystem
  • Clustering
  • situational factors
  • Shopping Behavior
  • Marketing research
  • brand perception
  • Association rules
  • environmental advertising
  • organizational agility
  • Protection Act
  • Strategic Marketing
  • digital transformation
  • Corruption
  • Social Responsibility
  • Sales employees
  • Worst Method (BWM)
  • brand management
  • COVID-19
  • knowledge-based companies
  • Women Entrepreneurs
  • Neuromarketing
  • employment
  • electronic brand model design
  • online purchase intention
  • Strategic Foresight
  • Marketing Capabilities
  • customer
  • Cinema Industry
  • Promotion
  • Knowledge Management
  • non-organizational factors
  • Brand experience
  • Organizational Commitment
  • Job Satisfaction
  • Iran
  • Customer experience management
  • Home-Based Business
  • Brand Trust
  • Brand Knowledge
  • intelligentization
  • Iranian banking industry
  • Organizational Resilience
  • Tourism
  • internet advertising model design
  • E-commerce
  • mixed approach
  • electronic businesses
  • Knowledge sharing
  • Investor
  • Digital
  • Trust Building
  • Marketing agility
  • generation
  • Creative Industries
  • Textile industry
  • Food industry
  • Export behavior
  • Iranian carpets
  • Advertising Effectiveness
  • purchase of school educational aids from Instagram (behavior)
  • Participatory decision making
  • IT companies
  • Consumer Involvement
  • Melli Bank
  • Self-Centeredness
  • the effectiveness of brand identification
  • emotion
  • Human Crowding