Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 2 - Serial Number 26, Summer 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Digital Marketing
  • Social Media
  • Brand equity
  • Entrepreneurship
  • brand loyalty
  • Entrepreneurial Marketing
  • brand attitude
  • artificial intelligence
  • customer experience
  • brand
  • Advertising
  • grounded theory
  • Customer Satisfaction
  • Customer Loyalty
  • Social networks
  • Consumer Behavior
  • Branding
  • Social Media Marketing
  • loyalty
  • Data Mining
  • Value creation
  • Social Capital
  • Brand image
  • Banking Industry
  • Market orientation
  • export performance
  • brand reputation
  • Perceived Risk
  • Content Analysis
  • brand attachment
  • thematic analysis
  • Organic Products
  • Big Data
  • Interpretive Structural Modeling
  • Tourism Industry
  • Trust
  • Marketing Management
  • Hybrid Approach
  • startups
  • Performance
  • financing
  • clothing industry
  • virtual reality
  • Meta-synthesis
  • Export
  • Business intelligence
  • Customer trust
  • Relationship Marketing
  • Brand identity
  • Banking
  • Customer engagement
  • cosmetics industry
  • competitive advantage
  • social factors
  • Brand Awareness
  • startup
  • supply chain
  • psychological factors
  • customer orientation
  • social security organization
  • foundation data theory
  • online shopping behavior
  • data foundation
  • brand coolness
  • Green human resource management
  • Bibliometric
  • Sales Performance
  • Corporate Social Responsibility
  • Mobile Banking
  • Green marketing
  • Perceived Value
  • digital banking
  • resilient organization
  • Resistance Economy
  • Pragmatic Marketing
  • electronic word-of-mouth advertising
  • CRM
  • Social Marketing
  • Key success factors
  • Customer Relationship Management (CRM)
  • customers\'
  • Retail
  • Efficiency
  • Fuzzy Topsis
  • Job performance
  • system dynamics
  • brand love
  • Theory of planned behavior
  • Delphi technique
  • Marketing Processes
  • health
  • Electronic Business
  • public service motivation
  • Organizational Factors
  • Transformational Leadership
  • Strategic Management
  • Customer Relationship Management
  • intelligent communication
  • brand hatred
  • Information Technology
  • Innovation
  • dynamic capabilities
  • Gamification
  • empowerment
  • Internet Advertising
  • Entrepreneurial Orientation
  • Electronic Banking
  • special economic zones
  • Governance
  • brand advocacy
  • human capital
  • brand imaging
  • meta-analysis
  • Organizational learning
  • Bibliometric analysis
  • Influencer
  • Prioritizing
  • Hedonic Motivation
  • Brand Knowledge
  • Business Ethics
  • consumer attitude
  • Home-Based Business
  • Customer Ranking
  • technology adoption
  • crisis conditions
  • Clustering
  • Smart marketing
  • Policy
  • Pragmatism
  • Organizational Performance
  • customer
  • Insurance Industry
  • non-organizational factors
  • ecosystem
  • situational factors
  • Shopping Behavior
  • Marketing research
  • brand perception
  • Association rules
  • environmental advertising
  • organizational agility
  • Protection Act
  • Strategic Marketing
  • digital transformation
  • Corruption
  • Social Responsibility
  • Sales employees
  • Worst Method (BWM)
  • brand management
  • Women Entrepreneurs
  • COVID-19
  • employment
  • knowledge-based companies
  • online purchase intention
  • Neuromarketing
  • Marketing Capabilities
  • electronic brand model design
  • Strategic Foresight
  • Cinema Industry
  • Knowledge Management
  • internet businesses
  • Brand experience
  • Organizational Commitment
  • Job Satisfaction
  • Iran
  • Personal branding
  • Brand Trust
  • Customer experience management
  • Promotion
  • intelligentization
  • Organizational Resilience
  • Iranian banking industry
  • internet advertising model design
  • Tourism
  • E-commerce
  • mixed approach
  • electronic businesses
  • Knowledge sharing
  • Investor
  • Digital
  • Trust Building
  • generation
  • Marketing agility
  • Electronic Customer Relationship Management
  • Textile industry
  • Food industry
  • Export behavior
  • Iranian carpets
  • IT companies
  • purchase of school educational aids from Instagram (behavior)
  • Participatory decision making
  • Advertising Effectiveness
  • Human Crowding
  • Melli Bank
  • Self-Centeredness
  • the effectiveness of brand identification
  • emotion
  • Consumer Involvement