Journal of Advertising and Sales Management

Keyword Index

B

Banking Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Banking Industry Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Banking Industry Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Banking Industry Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
Banking service policy Providing a model of banking services with an innovation ecosystem approach in state banks [Volume 3, Issue 3, 2022, Pages 212-223]
Belonging to the brand Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Big Data Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Brand equity The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Brand equity Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Brand expression Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Branding Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Branding Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Brand Relationship Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Business Ethics Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks) [Volume 3, Issue 3, 2022, Pages 19-32]
Business Ethics Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Business intelligence Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Business Model Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Business Models Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]

C

Capital Market The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Capital Prices Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Carpetum Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Cash Conversion Cycle Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
Change Attitudes Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Cinema Industry Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Cognitive-Behavioral Abilities Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Communication Processes Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Company obligations Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Compensation Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
Comprehensive Banking The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Construction Industry Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
Consumer Behaviour The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Consumer&‌ndash Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Consumer Rights Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Content Analysis Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Contract Dissolution Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Corporate Social Responsibility Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
Corporate Social Responsibility The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
COVID-19 Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
COVID‐19 The effect of cognitive assessment of social distance on the intensity of social media use with the mediating role of e-shopping tendency: during the COVID‐19 pandemic [Volume 3, Issue 2, 2022, Pages 168-181]
CRM Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Cultural advertising on the web Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Culture Mediation Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]
Currency Crisis Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
Customer Behavior in Online Shopping Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Customer engagement Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Customer engagement Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Customer Loyalty Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Customer Ranking Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Customer Relationship Management Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Customer Satisfaction Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Customer trust Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]

E

E-business Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Economic Indicators Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]
Economic Sanctions Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Effective Advertising Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Electronic Business Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Electronic Corporate Banking Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Electronic Sale Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Entrepreneurial Characteristics Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Entrepreneurial Marketing The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Entrepreneurial Marketing Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Entrepreneurial Marketing Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
Entrepreneurial Marketing Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Entrepreneurial state Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Entrepreneurship Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Environmental factors The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
E-service Quality Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Esteghlal Sports Club The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Export Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Export Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]

I

Ideological homogeneity Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
Improving competitiveness Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
Independent Auditor Profession Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Individual differences Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Innovation Ecosystem Providing a model of banking services with an innovation ecosystem approach in state banks [Volume 3, Issue 3, 2022, Pages 212-223]
Intensity of social network use The effect of cognitive assessment of social distance on the intensity of social media use with the mediating role of e-shopping tendency: during the COVID‐19 pandemic [Volume 3, Issue 2, 2022, Pages 168-181]
Internal social networks Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Internationalization Speed Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
IoT Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Iranian banking industry Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Iranian clothing Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Iran's banking industry Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
Islamic Banking The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Islamic Republic of Iran Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]

M

Management The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation [Volume 3, Issue 2, 2022, Pages 95-103]
Managers' competence Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Marketing Develop a recession marketing model using the data-based technique (Case study of Pakshoo Industrial Group) [Volume 3, Issue 1, 2022, Pages 1-18]
Marketing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Marketing Providing a paradigm model of digital marketing in knowledge-based companies [Volume 3, Issue 2, 2022, Pages 77-94]
Marketing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Marketing Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Marketing Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Marketing Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Marketing Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
Marketing Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Marketing Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Marketing Dimensions A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Marketing Management Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
Marketing research Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Market orientation Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Mashhad Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Mass communication media Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Modeling Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Modern Marketing Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]

P

Paradigmatic Model The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Patient satisfaction The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Perceived Luxuriousness Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Perceived Quality and Self-Congruity Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Performance The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Personal branding Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Personality The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Personal norms The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Pharmaceutical Industry Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
Phenomenology Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Policy Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Post-qualitative approach Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Potential Markets A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Pragmatic Marketing Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Pragmatism Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Premier League Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
Pricing Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
Prioritizing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Prioritizing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Protection Act Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Protection Act Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Purchase Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
Purchase Intention Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Purchase intention and Willingness to pay The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]

S

Sales promotions Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Scenario Planning Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Segmentation Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Self-Centeredness Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
Self-regulation The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Simulacra Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Small and medium enterprises (SME) Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Smart marketing Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Social Capital Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices) [Volume 3, Issue 1, 2022, Pages 57-69]
Social Capital The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
Social Capital Investigating the impact of the organization''''s support from social capital on the commitment and job performance of employees [Volume 3, Issue 3, 2022, Pages 307-315]
Social Development Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Social Media Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Social Media Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Social Media Marketing Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Social networks Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
SPACE matrix Identify and evaluate the strategic position of the energy sector in Iran [Volume 3, Issue 1, 2022, Pages 70-92]
Statement of the second step of the Islamic Revolution Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
Strategic Foresight Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Strategic Management Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Strategic positioning Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Strategizing Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Subjective norms The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Sustainable income Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]

Journal of Advertising and Sales Management

Keyword Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

R

S

T

U

V

W

Y