Journal of Advertising and Sales Management

The Role of Brand transgression Severity on Customer Willingness to Brand punish with the Mediating Role of Brand Forgiveness and Brand-Customer Relationships (Case study: Dairy brand customers in Ahvaz)

Pages 1-15

zahra mosayi khorasani

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Investigating The Effect Of Food Neophobia And Human Crowding On The Behavior Of Impulse Buying Of Street Snacks

Pages 16-33

maryam mashayekhi, mohammad hossein forghani

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• PDF 962.62 K

A Survey of the Effect of Electronic Word of Mouth on the Acceptance of Mobile Banking Considering Consumer Participation

Pages 34-50

arash ahmadi esfahani

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Investigating the effects of unpleasant experience on staying away from the brand and confronting the brand with the mediating effect of hatred

Pages 51-67

farzad asayesh, morteza jafari zare

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Analyzing the effect of video marketing and its various strategies on consumer behavior (Case study: Ramak Dairy Company)

Pages 68-77

mohammad sasanpour, mansour amini lari

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• PDF 988.45 K

Investigating the Factors Affecting the Design of Intelligent Management Systems Systems in International Marketing and Export Development of West Azerbaijan Province

Pages 78-93

maryam mohammadi yadegari, siamak mousavi

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• PDF 1.02 M

Identifying and prioritizing the factors affecting corruption in Sari Municipality

Pages 94-114

rahim khodadadi

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• PDF 1.12 M

Investigating The Effect Of Coronary Heart Disease Conditions On Businesses And The Tendency To Start An E-Business (Case Study: Online Stores)

Pages 115-134

mehrzad lamouchi deli

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• PDF 1.21 M

Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories

Pages 135-144

Majid Rafieian Esfahan, jamal shirazinezhad

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Presenting a green human resource management model with an environmental sustainability approach (case study of the country's social security organization)

Pages 145-163

10.22034/asm.2021.704709

Kourosh Shafee, saeed baghersalimi, hosein ganjinia

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• PDF 1.02 M

Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products

Pages 164-182

Ebrahim Birqi Panah, Ahmad Askari, Abdullah Naami, Alireza Rousta

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Designing a pattern of business management indicators in Meli Bank

10.52547/JABM.3.2.16438

Reza hoseini, Parviz Saketi, Ali BADIZADEH, حسن اسماعیل پور

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