Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

A
  • Abbasi, Morteza Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
  • Abdolmanafi, Saeed Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
  • Abtahi, Ata Ollah Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
  • Afshari, Morteza Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
  • Aghadavoud, SeyedRasoul Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
  • Ahmadi, Fereshte Sadat Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
  • Ahmadi, Heidar The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
  • Ahmadi sharif, Mahmuod Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
  • Ahmadvand, Ali Mohammad Discovering factors related to customer sensitivity in the agility of supply chains [Volume 3, Issue 2, 2022, Pages 140-150]
  • Ahmadzadeh, Somayeh Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
  • Ahmadzadeh, Somayeh The relationship between green transformational leadership and municipal green creativity through mediating variables of green intrinsic motivation and creative process engagement [Volume 3, Issue 3, 2022]
  • Akbari, Mahsa Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
  • Akbarzadeh, Jafar Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
  • Alavimatin, Yagoob Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
  • Albo naiiemi, Ebrahiim The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
  • Alipour, Bijan Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
  • Alipour Darvishi, Zahra Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
  • AliPour Darvishi, Zahra Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
  • Alizadeh HosseinHajlou, Tohid Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
  • Almiri, Mojtaba Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
  • Amini, Eisa Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
  • Amini, MohamamdTaghi Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
  • Amini, Safyar Identifying factors affecting the model of promissory notes suitable for financing housing in Iran [Volume 3, Issue 1, 2022, Pages 257-270]
  • AmirGhasemi, Hassan Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
  • Amiri, Gholamreza Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
  • Amiri, Hooman Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
  • Andervazh, leila The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
  • Andervazh, Leila Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
  • Arabi, Sepideh Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
  • ARABI, somaye The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
  • Arman, Mani Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
  • Arya, Kiumars Identifying factors influencing the successful experience management of generation Z customers in electronic banking (case study: Tejarat Bank) [Volume 3, Issue 3, 2022]
  • Asgari, Mohammad Hadi Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices) [Volume 3, Issue 1, 2022, Pages 57-69]
  • Ashrafi, Azadeh Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
  • Azad, Naser A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
B
  • Bagherzadeh, Mohammad Reza Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
  • Barati, Negin Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
  • Barati, Negin Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
  • Bashi, Hasan Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
  • Bashi, Hasan Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
  • Bashokouh Ajirloo, Mohammad The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
  • Bastami, Hadi Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
  • Bazrpour, Haniye Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
  • Beiranvand, Rahele Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
  • Bodagikhaje, Hoseyn Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
D
  • Darnyani, Sahar Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]
  • Davoudi, SeyedMohammadReza Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
  • Derakhshani Darabi, Kaveh Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
  • Derakhshani Darabi, Kaveh Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
E
  • Ebdali, Ashkan Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
  • Ebrahimzadeh Dastjerdi, reza Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
  • Eskandarinia, Nima Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
  • Esmaeilpour, Majid The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
F
  • Faezi Razi, Farshad Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
  • Fani, Majid Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
  • Faqihi, AbulHasan Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
  • Fathi Vajargah, Kianoush Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
G
  • Ghaedamini Harouni, Abbas Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
  • Ghaffari, Mohammad Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
  • Ghafornia, Mohammad Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
  • Ghamkhari, seyedeh maasoumeh Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
  • Ghamkhari, seyedeh maasoumeh Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
  • Ghanbari, Mohammad Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
  • Gharibnavaz, Nader Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
  • Gharib Navaz Sharbiani, Nader Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
  • Ghods, Mehdi Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
  • Gholami, Mehran Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
  • Ghorbani, Ali Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
  • Golbabaei, Majid Discovering factors related to customer sensitivity in the agility of supply chains [Volume 3, Issue 2, 2022, Pages 140-150]
H
  • Habibi, Davood Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
  • Hakim Javadi, Mansour The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
  • Hakkak, Mohammad Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
  • Hamdi, Karim Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
  • Hamidzadeh Arbabi, Alireza The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
  • Hasangholipour yasory, Tahmores Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
  • Hasannehad, Reza Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
  • Hasannehad, Reza Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
  • Hasanpour Qoruqchi, Ismail Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
  • Hasanpour Qoruqchi, Ismail Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
  • Hasanpour Qoruqchi, Ismail Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
  • Hashemi Tilehnouei, Mostafa Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
  • Heidarzadeh hanzaei, Kambiz Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
  • Heydarian, Galia Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
  • Heydariyeh, Seyed Abdollah Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
  • Hojabr Kiani, Kambiz Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
  • Hoseyni, Ziba Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
  • Hosseini Aghouzboni, Seyedeh Mehsa Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
  • Hossein khani, Masoud Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
  • Hosseinzadeh, Ali Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
  • Hosseinzadeh, Ali Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
  • Hosseinzadeh, Ali Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
  • Hosseinzadeh, Ali Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
  • HosseinzadehLotfi, Farhad Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
I
  • Imanzadeh, Peyman Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
  • Imanzadeh, Peyman Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
J
  • Jamehdari, Reza Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
  • Jamshidi, Hamidreza Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
  • Jasemi, Mohammad Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
K
  • Kameli, MohammadJavad Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
  • Kashani, Mohammad Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
  • Kashefy Neishabouri, Mohammadreza Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
  • Kashefy Neishabouri, Mohammadreza Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
  • Kasraeian, Alireza Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
  • KazemPour, Ebrahim Identifying factors influencing the successful experience management of generation Z customers in electronic banking (case study: Tejarat Bank) [Volume 3, Issue 3, 2022]
  • Khani,, Mahdi Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
  • Kheradmandi, Saeid Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
  • Khoddami, Soheila Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
  • Khoon Siavash, Mohsen Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
  • Khorsandi Noshahri, Hamed Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
  • Khoshnevis, Maryam Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
  • Kiani, Fazullah Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]
L
  • Liliion, Negar The relationship between green transformational leadership and municipal green creativity through mediating variables of green intrinsic motivation and creative process engagement [Volume 3, Issue 3, 2022]
  • Lotfi, Fatemeh Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
M
  • Mahaki, Ali Asghar Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
  • Mahdikhani, Rouhangiz Predicting sustainable competitive advantage with emphasis on the mediating role of human resources development [Volume 3, Issue 4, 2022, Pages 265-284]
  • Mahmoudi Maymand, Mohammad Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
  • Makizadeh, Vahid Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
  • Makizadeh, Vahid Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
  • Makizadeh, Vahid Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
  • Makizadeh, Vahid Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
  • Maleki, Mojtaba Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
  • Mashayekhi, Farzaneh The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
  • Mazloumi Rahani, Alireza Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
  • Mehrara, Asadalah Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
  • Mesrian, Ali Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
  • Minaei, Mohammad Javad Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
  • Miri, Abdolreza Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
  • Modiri, Mahmoud A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
  • Mohammadhashem, Sajjad Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
  • Mohammadizadeh, Changiz Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
  • Mohebi, Mehdi Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
  • Molazade Soraki, Mustafa Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
  • Moradanjadi, Homayun Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
  • Moradi Shahdadi, Naser Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
  • MoradPour, Saeid Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
  • Mousavi, Seyed Mohammad Javad Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
N
  • Naami, Abdullah Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
  • Naami, Abdullah Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
  • Naami, Abdullah A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
  • Naebi, Firozeh Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries [Volume 3, Issue 3, 2022, Pages 230-245]
  • Naeiji, Mohammad Javad Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
  • NajafBeigi, Reza Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
  • Naserpour, Mehrdad The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
  • Navabakhsh, Mehrdad Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
  • Nazari, Mohsen Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
  • Nejhad Hioseyni, Seyed Mohammad Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
  • Neshat Vahid, Seyed Hossein Identifying factors affecting the model of promissory notes suitable for financing housing in Iran [Volume 3, Issue 1, 2022, Pages 257-270]
O
  • Omidi, Jamshid Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
  • Omidi, Jamshid Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
P
  • Parhizgar, Mohammad Mehdi Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
  • Parsaifard, Mostafa Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
  • Paslari, Payam Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
  • PourAsadolahi, Khatereh Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
R
  • Radfar, Reza Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
  • Rafieian Esfahan, Majid The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation [Volume 3, Issue 2, 2022, Pages 95-103]
  • Rafieian Esfahan, Majid Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
  • Rahimi, Saeedeh Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
  • Rahimi, Zahra A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
  • Rahimpour, Amir Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
  • Rajabpour, Ebrahim The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
  • Ramezani, Mojtaba Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
  • Rezaian, Ali Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
  • Rostami, vali Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
  • Rostamijaaz, Hamid Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
  • Rousta, Alireza Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
  • Rousta, Alireza Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
S
  • Sabzvari, Mohsen Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
  • Sadeghi de cheshmeh, Mehrdad Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
  • Saeednia, Hamid reza Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
  • Sanavi grosian, Vahid Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
  • Sanevi grosian, Vahid Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
  • Sarlak, Ahmad Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
  • Sepehri, Petro Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
  • Sepehri, Petros Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
  • Shaaban Niamansour, Mehdi Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
  • Shabtariani, Ahmad Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
  • Shahnazari Dorcheh, Ali Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
  • Shahroodi, Kambiz Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
  • Shakerinia, Iraj The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
  • ShamsiPour, Javad Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
  • Shrifiyan, Esmaeil qualitative model of content marketing promotion; Identification and screening of the most important indicators with the Delphi technique (case study: Iranian sports goods) [Volume 3, Issue 3, 2022, Pages 52-68]
  • Shuaei Astaneh, Seyed Mohammad Sadegh Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
  • Skini, Rabia Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
  • Sohrabi, Shahla Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
  • Soleimani, Mahshid Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
  • Soltanizadeh, Samira Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
T
  • Taghavifard,,, Mohammad Taghi Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
  • Taherpoor kalantari, Hadi Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
  • Tehrani, Reza Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries [Volume 3, Issue 3, 2022, Pages 230-245]
  • Toloui Ashlaghi, Abbas Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
  • Torabi, Mohammad Amin Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
  • Torabi, Taghi Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
V
  • Vahabzadeh Monshi, Shadan Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
  • Vazifehdoost, Hossein Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Y
  • Yousefi Sadeghlou, Ahmad Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Z
  • Zakeri, Alireza Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
  • Zakipour, Mehdi Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
  • Zakipour, Mehdi Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
  • ZakiPour, Mehdi Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
  • Zehtabchian, MohammadHosein Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
  • Zeinalabedinzadeh Mashhadi, Mohammadhossein Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
  • Zeinalabedinzadeh Mashhadi, Mohammadhossein Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
  • Zidehsaraei, Maryam The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]