Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

A
  • Abbasian Hosseini, Seyed Mohsen Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
  • AbdiGolbaghi, Marziyeh Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
  • Ahmadi sharif, Mahmuod Designing a model for the application of blockchain technology in the Iranian banking industry based on Grounded theory [Volume 2, Issue 2, 2021, Pages 195-211]
  • Akbari, Mahziyar Evaluating The Effectiveness Of Emotional And Logical Advertising Attractions In Attitudes Towards A Company Brand (Case Study Of Alis Company) [Volume 2, Issue 4, 2022, Pages 50-68]
  • Alikarami, Hamidreza Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
  • AliPour Darvishi, Zahra Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
  • Asghari Sarem, Ali The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
  • Askari, Ahmad Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
  • Asl sharhani, Soosan Applying ethical principles in unilateral purchase and sale obligations in commercial contracts [Volume 2, Issue 4, 2022, Pages 245-254]
B
  • BADIZADEH, Ali Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
  • Bahramzadeh, Mohammadreza Prerequisites For Employee Motivation [Volume 2, Issue 3, 2021, Pages 95-109]
  • Bararesh, Sanaz A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
  • Birqi Panah, Ebrahim Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
C
  • Choobineh, Behnood Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study) [Volume 2, Issue 4, 2022, Pages 129-148]
E
  • Eskandarinia, Nima Recognizing competitive advantage theory: Narrative research of Lionel Messi’s biography [Volume 2, Issue 2, 2021, Pages 82-100]
  • Eskandarinia, Nima Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 30-47]
F
  • Faezi Razi, Farshad Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
  • Fallaah, Ahmad Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
  • Faraji, Morteza Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
  • Fathi Hafeshjani, Kiyomarth Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
G
  • Ghaedamini Harouni, Abbas The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2022, Pages 162-186]
  • Ghasemi ahd, Vahid Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
  • Gholami, Parisa Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
  • Ghorbani Kandsari, Masoud Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
  • Golbabaei, Ahmadvand Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2022, Pages 201-209]
H
  • Hamdi, karim Investigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty [Volume 2, Issue 4, 2022, Pages 85-112]
  • Hamedi, Orkideh Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
  • Hasan moradi, Narges Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
  • Hashemi, Amin A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
  • Hashemi Tilehnouei, Mostafa Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
  • Hemati, Vahid Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation [Volume 2, Issue 3, 2021, Pages 185-195]
J
  • Jafari, Seyedah Mehbobeh Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
  • Jahangirfard, Majid Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
  • Jahangiri, Mehdi Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2022, Pages 201-209]
  • Jahanshahloo, Hasan Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
  • Jalalat Azar, Nasser Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
  • Jamali Monfarad, Nasrin Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
  • Jasemi, Mohammad Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
K
  • Kazempour, smaeil Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2022, Pages 264-277]
  • Kheradmandi, Saeid Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
  • Kheradmandi, Saied Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2022, Pages 237-244]
L
  • Lotfi, Fatemeh Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
  • Lotfizadeh, Fereshteh Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
M
  • Mahmudzadeh, Amir Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]
  • Mehdizadeh Ashrafi, Ali Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
  • Mehrani, Hormoz Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
  • Mehrani, Hormoz Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
  • Mirzaei, Parisa The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2022, Pages 15-31]
  • Modiri..., Mahmoud . Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
  • Mohamad Karimi, Parastou Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
  • Mohammadian Amiri, Mehdi Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
  • Mojibi, Torag Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
  • Montazeri Sanij, Fatemeh identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
  • Moradanjadi, Homayun Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
  • Moradi, Khadije Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2022, Pages 237-244]
  • Moradi Moghadam, Mohsen Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
N
  • Naami, Abdullah Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
  • Namamian, Farshid Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation [Volume 2, Issue 3, 2021, Pages 185-195]
O
  • Ostadi, Bakhtiar Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
P
  • Panahinia, Hossein The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
  • ParsaManesh, Ali Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
  • Pourashraf, yasanollah The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2022, Pages 1-14]
  • PourKarami, Javad Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
R
  • Rafieian Esfahan, Majid Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories [Volume 2, Issue 1, 2021, Pages 135-144]
  • Rahimi, Gholamreza Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
  • Rashidi, Hassan Identifying the factors that create agility in Sepah Bank in Khuzestan province with a mixed approach [Volume 2, Issue 2, 2021, Pages 54-69]
  • Rashidi, Mohammad Mehdi Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]
  • Rizvani, Ali Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
  • Rosta, Alireza Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
  • Rousta, Alireza Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
S
  • Sadeghi de cheshmeh, Mehrdad The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2022, Pages 162-186]
  • Saeedi, Mehdi The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
  • Safari, Hossein Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
  • Saketi, Parviz Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
  • Salavati, َAdel Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
  • Seddiqhi, Majid Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
  • Seyyed Naghavi, Mir Ali Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
  • Shafee, Kourosh Presenting a green human resource management model with an environmental sustainability approach (case study of the country's social security organization) [Volume 2, Issue 1, 2021, Pages 145-163]
  • Shahbazi, Kobra Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
  • Shakibaee, Zohre Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2022, Pages 264-277]
  • Shojaei Baghini, Golnar Designing a pattern for attracting and retaining loyal customers based on social responsibility in the clothing industry(A case study of Hakopian stores) [Volume 2, Issue 2, 2021, Pages 1-19]
  • Solati, Hasan Investigating the role of special economic zones in employment rate and welfare level [Volume 2, Issue 2, 2021, Pages 70-81]
T
  • Taghavifard,,, Mohammad Taghi Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
  • Taheri, Mohammad Hossein Investigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty [Volume 2, Issue 4, 2022, Pages 85-112]
  • Tahmasebi Aghbelaghi, Dariush Strategic Evaluation Of The Effects Of Banks' Foreign Exchange System And Exchange Rate Unification On The Performance Of Tejarat Bank [Volume 2, Issue 3, 2021, Pages 81-94]
  • Torabian, Mohsen Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
  • Toulabi, Zeinab The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2022, Pages 1-14]
  • Toure, Nasser Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
Z
  • Zereh Tan Lehoni, Arash Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]