Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies

Heydarzadeh, Zahra; Bashirkhodaparasti, Ramin; Bagheri Garbollagh, Hooshmand; Asghnezhad Nouri, Bagher

doi:10.22034/asm.2025.2055773.3365

Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies

Authors

Zahra Heydarzadeh ¹

Ramin Bashirkhodaparasti ²

hooshmand bagheri garbollagh ³

Bagher Asghnezhad Nouri ⁴

¹ MSc. Student of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran

² Department of Business Management,, Faculty of Economics and Management, Urmia University, Urmia, Iran

³ Assistant Professor; Faculty of Economics and Management, Urmia University, Urmia, Iran

⁴ 4. Associate Professor; Faculty of Economics and Management, Urmia University, Urmia, Iran

10.22034/asm.2025.2055773.3365

Abstract

The present study deals with the role of the Internet of Things on Entrepreneurship Performance with the Mediator of Green Supply Chain Management and Circular Entrepreneurship Entrepreneurship; In terms of practical purpose and in terms of data collection, descriptive -follow -up. The statistical population of the present study was knowledge - based companies in West Azerbaijan province with 107 companies, including 214 senior managers and marketing managers. The sample size of 136 people was selected based on the Morgan table using the available sampling method. Data were collected through the standard questionnaire and analyzed using software. The validity and reliability of the questionnaire were measured and confirmed using relevant tests. The results showed that the role of the Internet of Things had a positive and significant impact on the performance of entrepreneurship with the mediating role of green supply chain management. Also, the effect of modifying the entrepreneurship of the circular economy on the relationship between entrepreneurship performance and green supply chain management in knowledge -based companies was approved. As a result, the Internet of Things has impacted the way companies approach innovation and how they create and capture value in their daily operations. Furthermore, adopting green supply chain management practices has a positive impact on green innovations, leading to improved environmental entrepreneurship.

Keywords

Internet of Things

Entrepreneurial performance

Green Supply Chain Management

Circular Economy Entrepreneurship

Subjects