Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries

Document Type : Excerpt from a doctoral dissertation

Authors
Firozeh Naebi 1
Reza Tehrani 2, 3
reza radfsr 4
1 PhD Student, Department of Management, Roodehen Branch, Islamic Azad University, Roodehen, Iran.
2 Professor, Department of Management, Roodehen Branch, Islamic Azad University, Roodehen, Iran.
3 Professor, Faculty of Management, University of Tehran, Tehran, Iran
4 Professor, Department of industrial Management, science and research Branch, Islamic Azad University, Tehran
10.52547/JABM.3.1.437
Keywords
According to the purpose and nature
this research was a mixed research (qualitative-quantitative) in terms of method. Also
since this research aims to design a framework for optimizing financing solutions in the supply chain of petrochemical industries
with an emphasis on financing strategies and capital structure
it is exploratory. The statistical population of the qualitative part is academic experts and senior managers of petrochemical companies located in the Special Economic Zone of Bandar Mahshahr Petrochemical and the statistical population of the quant
and random cluster sampling was used to select the samples. The data was analyzed with SPSS and Pls software. The results showed that according to the influence-dependence diagram
the variable "factors related to the company's strategy" has a high influence and has a low influence
and it is in the area of independent variables. The variables of "Using new communication and information technologies" have a high influence and degree of dependence
so they are linked variables. The two variables "business operating system and financing methods" also have high dependence but little influence
so they are considered dependent variables. The variable "factors related to the company" is also placed in the first quarter
which is the autonomous region
Journal of Advertising and Sales Management
Volume 3, Issue 3 - Serial Number 11
Summer 2022
Pages 230-245