Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces

Document Type : Excerpt from a doctoral dissertation

Authors
Mohammad Jasemi 1
Hormoz Mehrani 2
Homayun Moradanjadi 3
Zahra AliPour Darvishi 4
1 PhD student, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor, Department of Management, Ghazali Institute of Higher Education, Qazvin, Iran
3 Associate Professor, Department of Entrepreneurship and Rural Development, Faculty of Literature and Humanities, Ilam University, Ilam, Iran
4 Associate Professor, Human Resource Management, North Tehran Azad University, Tehran, Iran
10.52547/JABM.3.2.19014
Abstract
Considering that the development of non-oil exports and getting rid of single-product income is one of the goals of Iran's economic system in order to achieve independence, self-sufficiency and foreign exchange, it is necessary to pay attention to the goods that have a potential for export, including medicines and herbs. Moatar pointed out. Medicinal and aromatic plants are one of the most valuable resources in Iran's wide range of natural resources, which in the form of scientific knowledge, cultivation, development and correct use, can play an important role in the health of society and non-productive employment. Therefore, in this research, we explained the local model of entrepreneurial marketing for medicinal and aromatic plants in the provinces of Ilam, Kermanshah and Kurdistan. For this purpose, a
Keywords
entrepreneurial model
entrepreneurial marketing
medicinal plants
plant marketing
Journal of Advertising and Sales Management
Volume 2, Issue 4 - Serial Number 8
Winter 2022
Pages 165-179