Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Identifying the correct strategic marketing plan for exporting products using the ARAS-G method

Document Type : Original Article

Authors
Mehdi Jahangiri 1
Ahmadvand Golbabaei 2
1 Ph.D. student in Industrial Engineering, Department of Industrial Engineering, Faculty of Industrial Engineering, Eyvanki University, Semnan, Iran
2 Full Professor, Department of Industrial Engineering, Eyvanaki University, Semnan, Iran
10.52547/JABM.2.4.197
Abstract
The main purpose of this study is to identify the correct strategic marketing plan for exporting products using the Aras Gray method. The study is applied in terms of purpose and descriptive and analytical in terms of nature. Quantitative data are collected by operational research. ARAS-G method was used for data analysis. To collect information through a paired comparison questionnaire, the opinions of 15 experts were taken for decision-making and prioritization of factors. In determining the priority of different factors, the results showed that the factors that should be considered by managers in the strategic planning of strategic marketing of export products include economic factors, competition, communication with customers, and future prospects and plans.
Loyalty is the ultimate goal of a company that has a product and service with a special trademark. The purpose of naming the range of companies is to acquire and retain loyal consumers at a reasonable cost and with the aim of returning capital as quickly as possible.
Keywords
Strategic marketing
export marketing
Aras Gray
marketing plan
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Journal of Advertising and Sales Management
Volume 2, Issue 4 - Serial Number 8
Winter 2022
Pages 201-209