Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Designing an advanced performance evaluation model with a balanced scorecard approach (Case study: Mostazafan Fundation)

Articles in Press
Authors
morvarid shojaei 1
toraj Mujibi Miklai 2
Ali Mehdizadeh Ashrafi 2
1 Doctoral student of Department of Public Administration, Firuzkoh Branch, Islamic Azad University, Firozkoh, Iran
2 Assistant Professor, Department of Public Administration, Faculty of Humanities, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran
10.52547/JABM.3.2.36868
Abstract
This research aims to plan  a performance evaluation developed model by scorecard approach in Mostazafan Foundation(MF) . In this way , different departments of MF headquarter are evaluated and measured . Research method  in this paper by purpose is basic and  in terms of method is descriptive (survey method) and  regarding relationships between variables is correlation research . Research statistical population is comprised of two groups  . The first group  are  Azad university faculty members and second ones are Deputies , managers and senior experts of Mf which are selected by  snowball sampling and cluster sampling respectively . Sample size was estimated 15 persons for first group based on data adequacy and196  persons for second group based on Cochran's formula  . In this research for data collecting two methods of semi-structured interview (qualitative data) and researcher-made questionnaire (quantitative data  ) are used . Data validity and reliability measured by different tests before data collecting processes  . Then thematic analysis method is used for analysis of qualitative data in which factors and indicators components of each variables are recognized . Also for quantitative data  analysis , after studying of descriptive statistics indicators ( central tendency and Dispersion ) , correlation tests and path analysis and regression finally the relationship of variables and estimation of  variables ranges are done . The results show that , firstly the performance evaluating factors by balances scorecard approach consist of financial , social responsibility , structural processes , growth & learning and  clients fields in MF are more important respectively . Secondly , these factors have effective role in measurement and estimation of sustainable development in MF . Based on the results , it can be concluded that  by improving performance evaluation fields in MF , sustainable development process is improved and this claim was confirmed by different tests in this paper .
Keywords
Performance evaluation
balanced scorecard approach
sustainable development
Mostazafan Foundation
Journal of Advertising and Sales Management

Articles in Press, Accepted Manuscript
Available Online from 22 May 2023