Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Investigating the Factors Affecting the Design of Intelligent Management Systems Systems in International Marketing and Export Development of West Azerbaijan Province

Document Type : Original Article

Authors
maryam mohammadi yadegari 1
siamak mousavi 2
1 Master Student of Business Management, Department of Business Management, Islamic Azad University, Ajabshir Branch, Ajabshir, Iran
2 Stayar, Faculty of Management and Humanities, Islamic Azad University, Ajabshir Branch, Ajabshir, Iran,
Abstract
 This research is a descriptive correlational study in terms of applied purpose and in terms of research method, because in addition to describing the current situation, it tests hypotheses in terms of prediction-based relationships and seeks to determine the effectiveness of each variable using  It is a linear regression test and because its results can be used in export companies of West Azerbaijan province, it is of practical type.  The statistical population of this research is all managers of export companies in West Azerbaijan province.  The total number of companies is 108 companies.  Due to the fact that the size of the statistical population is limited and specific, Morgan table was used to determine the sample size, according to which 85 companies were selected as the sample size.  The sampling method used in this research is simple random sampling method.  In this research, the data collection tool is a researcher-made questionnaire.  SPSS software was used to analyze the data of this research.  The results indicate that many factors have a positive effect on the design of intelligent systems of management decisions in international marketing and export development of West Azerbaijan province.
Keywords
intelligent decision systems
international marketing
export development
export companies

Subjects

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