Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026 

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Brand equity
  • Digital Marketing
  • Entrepreneurship
  • brand loyalty
  • Entrepreneurial Marketing
  • customer experience
  • brand attitude
  • grounded theory
  • artificial intelligence
  • Customer Loyalty
  • brand
  • Advertising
  • loyalty
  • Social networks
  • Customer Satisfaction
  • Social Media Marketing
  • Consumer Behavior
  • Brand image
  • Social Capital
  • Branding
  • Value creation
  • Banking Industry
  • Data Mining
  • Content Analysis
  • Market orientation
  • brand reputation
  • brand attachment
  • Marketing Management
  • Trust
  • export performance
  • Hybrid Approach
  • startups
  • startup
  • data foundation
  • online shopping behavior
  • Brand identity
  • cosmetics industry
  • digital banking
  • foundation data theory
  • psychological factors
  • clothing industry
  • Bibliometric
  • Corporate Social Responsibility
  • competitive advantage
  • Customer trust
  • social security organization
  • Mobile Banking
  • Green human resource management
  • virtual reality
  • Business intelligence
  • brand coolness
  • Banking
  • Perceived Value
  • Customer engagement
  • financing
  • Interpretive Structural Modeling
  • Green marketing
  • social factors
  • Perceived Risk
  • Performance
  • Export
  • supply chain
  • customer orientation
  • Big Data
  • Relationship Marketing
  • thematic analysis
  • Brand Awareness
  • Tourism Industry
  • Organic Products
  • Trust Building
  • Theory of planned behavior
  • Investor
  • Protection Act
  • Job performance
  • Home-Based Business
  • Customer Ranking
  • electronic businesses
  • Social Responsibility
  • Job Satisfaction
  • Shopping Behavior
  • Policy
  • Knowledge sharing
  • Worst Method (BWM)
  • Key success factors
  • Iranian banking industry
  • online purchase intention
  • electronic brand model design
  • crisis conditions
  • customers\'
  • Marketing Processes
  • electronic word-of-mouth advertising
  • health
  • brand imaging
  • internet businesses
  • environmental advertising
  • Iran
  • Organizational Commitment
  • technology adoption
  • Customer experience management
  • Corruption
  • resilient organization
  • intelligent communication
  • intelligentization
  • brand hatred
  • Fuzzy Topsis
  • consumer attitude
  • Brand Knowledge
  • Pragmatic Marketing
  • internet advertising model design
  • Organizational Performance
  • Hedonic Motivation
  • brand perception
  • non-organizational factors
  • Information Technology
  • Prioritizing
  • Innovation
  • meta-analysis
  • Strategic Marketing
  • brand advocacy
  • Sales Performance
  • Efficiency
  • empowerment
  • CRM
  • brand love
  • Women Entrepreneurs
  • brand management
  • Association rules
  • Gamification
  • Tourism
  • Insurance Industry
  • Electronic Business
  • Marketing research
  • Brand experience
  • Pragmatism
  • Internet Advertising
  • situational factors
  • public service motivation
  • digital transformation
  • Retail
  • Brand Trust
  • special economic zones
  • Smart marketing
  • Cinema Industry
  • employment
  • Marketing Capabilities
  • Strategic Foresight
  • Entrepreneurial Orientation
  • Transformational Leadership
  • dynamic capabilities
  • Organizational Resilience
  • Knowledge Management
  • Customer Relationship Management (CRM)
  • Promotion
  • Neuromarketing
  • Electronic Banking
  • knowledge-based companies
  • Customer Relationship Management
  • Influencer
  • ecosystem
  • COVID-19
  • Delphi technique
  • Resistance Economy
  • human capital
  • Meta-synthesis
  • Clustering
  • Organizational Factors
  • mixed approach
  • Bibliometric analysis
  • Business Ethics
  • system dynamics
  • customer
  • Social Marketing
  • organizational agility
  • Personal branding
  • electronic human resource management
  • Organizational learning
  • Knowledge Map
  • structural capital
  • Analytic hierarchy process (AHP)
  • Valuation
  • Melli Bank
  • performance evaluation
  • Job involvement
  • scenario
  • Qualitative Research
  • Pricing
  • Business Model
  • commitment
  • Competency model
  • E-commerce
  • competency
  • Uncertainty
  • knowledge creation
  • prevention
  • Managers
  • accountability
  • Pharmaceutical Industry