Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir
Current Issue: Volume 6, Issue 4 - Serial Number 24, Autumn 2025 

Keywords Cloud

  • Marketing
  • Digital Marketing
  • Purchase Intention
  • Brand equity
  • Social Media
  • Entrepreneurship
  • Entrepreneurial Marketing
  • Banking Industry
  • brand
  • Customer Loyalty
  • customer experience
  • brand attitude
  • Social networks
  • grounded theory
  • artificial intelligence
  • brand loyalty
  • Social Media Marketing
  • Customer Satisfaction
  • Value creation
  • loyalty
  • Social Capital
  • Data Mining
  • Branding
  • Meta-synthesis
  • brand reputation
  • Trust
  • Banking
  • brand attachment
  • Perceived Value
  • Marketing Management
  • Content Analysis
  • data foundation
  • Performance
  • Hybrid Approach
  • startups
  • Brand image
  • Customer Relationship Management
  • Advertising
  • Innovation
  • clothing industry
  • Consumer Behavior
  • Interpretive Structural Modeling
  • Market orientation
  • customer orientation
  • Brand identity
  • Tourism
  • foundation data theory
  • Purchase decision
  • electronic businesses
  • digital banking
  • cosmetics industry
  • Corporate Social Responsibility
  • Export
  • Mobile Banking
  • Green human resource management
  • Customer engagement
  • Bibliometric
  • virtual reality
  • digital transformation
  • financing
  • Organic Products
  • supply chain
  • social factors
  • social security organization
  • Consumer
  • Customer trust
  • Brand Awareness
  • Business intelligence
  • Relationship Marketing
  • Green marketing
  • thematic analysis
  • startup
  • competitive advantage
  • Tourism Industry
  • pathology
  • Strategic Marketing
  • Organizational Performance
  • Marketing Processes
  • Key success factors
  • online purchase intention
  • brand hatred
  • electronic brand model design
  • Iranian banking industry
  • resilient organization
  • Shannon Entropy
  • crisis conditions
  • intelligent communication
  • Brand Knowledge
  • electronic word-of-mouth advertising
  • internet businesses
  • brand imaging
  • environmental advertising
  • Pragmatic Marketing
  • internet advertising model design
  • Smart system
  • viral marketing
  • meta-analysis
  • Smart marketing
  • Personal branding
  • brand advocacy
  • brand coolness
  • psychological factors
  • Compensation
  • Job Satisfaction
  • brand love
  • Organizational Commitment
  • Home-Based Business
  • Sales Performance
  • Environmental factors
  • Customer experience management
  • Protection Act
  • Marketing research
  • consumer attitude
  • Fuzzy Topsis
  • affiliate marketing
  • intelligentization
  • customers\'
  • Political Marketing
  • Trust Building
  • Association rules
  • Women Entrepreneurs
  • E-commerce
  • Gamification
  • non-organizational factors
  • Corruption
  • Job performance
  • tax avoidance
  • Electronic Business
  • special economic zones
  • Commercialization
  • marketing performance
  • online shopping behavior
  • Pragmatism
  • Perceived Risk
  • Brand experience
  • Insurance Industry
  • market development
  • Decision making
  • Delphi technique
  • Brand Trust
  • Retail
  • situational factors
  • employment
  • Neuromarketing
  • Recession
  • COVID-19
  • public service motivation
  • Internet Advertising
  • Customs
  • knowledge-based companies
  • dynamic capabilities
  • Organizational Resilience
  • Capital Market
  • Marketing strategy
  • Knowledge Management
  • export performance
  • Promotion
  • Strategic Foresight
  • human resources management
  • Clustering
  • human capital
  • Cinema Industry
  • Management
  • Organizational Factors
  • Policy
  • Electronic Banking
  • \"
  • conceptualization
  • Bibliometric analysis
  • mixed approach
  • Open innovation
  • Resistance Economy
  • Motivational Factors
  • Social Marketing
  • health
  • Qualitative Approach
  • empowerment
  • performance evaluation
  • customer
  • organizational agility
  • Social Responsibility
  • customer knowledge management
  • Information Technology
  • Prioritizing
  • Business Ethics
  • development
  • brand management
  • Customer Ranking
  • CRM
  • Investor
  • Job involvement
  • scenario
  • Business Model
  • commitment
  • competency
  • accountability
  • knowledge creation
  • prevention
  • Governance
  • Urban Planning