Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Advertising and Sales Management Journal is a journal with a scientific approach that publishes scientific articles in the field of business management quarterly with the mission of developing the knowledge of business management in the country, identifying the management problems of Iranian organizations and providing solutions for them. This publication started in 2019 and is published quarterly. Other information of this publication is as follows:

 

 

  • The flowchart of the process of judging and accepting articles is described in the article acceptance process section.
  • Intellectual rights: All intellectual rights of the work belong to the author;
  • Respecting the rules of ethics in publications, this publication is subject to the rules of the Committee on Ethics in Publication (COPE) and follows the executive regulations of the Law on Prevention and Combating Fraud in Scientific Works.
  • Journal type: scientific journal
  • Type of articles that can be published: scientific-research
  • Publication frequency: Seasonal
  • Language: Farsi (English summary)
  • Maximum time for judging articles: 1 month
  • Article review priority: articles with qualitative and innovative research methods
  • Citation method: APA 7th edition
  • Plagiarism: In order to prevent plagiarism, Samim Noor software is used;
  • Free and open access to articles
  • If the article has a sponsor or provider of research credit, it is mandatory to include it in the article by the author.
  • Country of publication: Iran
  • Publisher: Faculty of Business and Economics
  • Specialization: Business Management
  • Start of publication: 2019
  • Journal language: Farsi (English abstract)
  • The cost of review and acceptance of the article: 6 million Rials for full articles, 3 million Rials for short articles
  • Type of arbitration: anonymous two-way
  • Initial review period: one week
  • Format: Electronic
  • Times of publication: Quarterly
  • Shapa: 0837-2717
  • Email: Asm@pgu.ac.ir

Keywords Cloud

  • Marketing
  • Purchase Intention
  • Social Media
  • Digital Marketing
  • Brand equity
  • Entrepreneurship
  • brand loyalty
  • customer experience
  • Entrepreneurial Marketing
  • brand attitude
  • brand
  • Customer Loyalty
  • artificial intelligence
  • Social Media Marketing
  • Advertising
  • Social networks
  • grounded theory
  • loyalty
  • Customer Satisfaction
  • Branding
  • Banking Industry
  • Value creation
  • Social Capital
  • Data Mining
  • Consumer Behavior
  • Brand image
  • brand attachment
  • Content Analysis
  • Hybrid Approach
  • brand reputation
  • export performance
  • Trust
  • startups
  • Market orientation
  • Marketing Management
  • Perceived Value
  • competitive advantage
  • Performance
  • Bibliometric
  • Tourism Industry
  • foundation data theory
  • thematic analysis
  • Mobile Banking
  • psychological factors
  • Corporate Social Responsibility
  • cosmetics industry
  • data foundation
  • Brand identity
  • digital banking
  • Customer trust
  • Relationship Marketing
  • Brand Awareness
  • Green human resource management
  • Banking
  • startup
  • clothing industry
  • virtual reality
  • Customer engagement
  • social factors
  • financing
  • customer orientation
  • online shopping behavior
  • Export
  • Perceived Risk
  • social security organization
  • supply chain
  • Business intelligence
  • Interpretive Structural Modeling
  • Green marketing
  • Tourism
  • empowerment
  • Women Entrepreneurs
  • Protection Act
  • Innovation
  • special economic zones
  • Job performance
  • Prioritizing
  • meta-analysis
  • Job Satisfaction
  • Policy
  • Social Responsibility
  • Information Technology
  • Strategic Marketing
  • Hedonic Motivation
  • Marketing Processes
  • Shopping Behavior
  • Key success factors
  • electronic brand model design
  • brand hatred
  • online purchase intention
  • crisis conditions
  • Organizational Commitment
  • intelligent communication
  • Customer experience management
  • brand imaging
  • electronic word-of-mouth advertising
  • technology adoption
  • Pragmatic Marketing
  • Corruption
  • health
  • environmental advertising
  • resilient organization
  • internet advertising model design
  • customers\'
  • Iranian banking industry
  • Brand Knowledge
  • Fuzzy Topsis
  • intelligentization
  • Worst Method (BWM)
  • Knowledge sharing
  • brand love
  • internet businesses
  • Organizational Performance
  • Marketing research
  • brand coolness
  • Home-Based Business
  • brand advocacy
  • Smart marketing
  • Efficiency
  • Trust Building
  • CRM
  • Association rules
  • brand management
  • Investor
  • Customer Ranking
  • Sales Performance
  • Personal branding
  • Insurance Industry
  • Brand experience
  • non-organizational factors
  • Pragmatism
  • Internet Advertising
  • Gamification
  • Organic Products
  • Delphi technique
  • Brand Trust
  • public service motivation
  • Retail
  • situational factors
  • Electronic Business
  • electronic businesses
  • COVID-19
  • Cinema Industry
  • Marketing Capabilities
  • Promotion
  • Organizational Resilience
  • Neuromarketing
  • Transformational Leadership
  • dynamic capabilities
  • Knowledge Management
  • knowledge-based companies
  • Entrepreneurial Orientation
  • Customer Relationship Management
  • employment
  • Electronic Banking
  • Strategic Foresight
  • Influencer
  • Resistance Economy
  • human capital
  • Clustering
  • Bibliometric analysis
  • Organizational Factors
  • Meta-synthesis
  • system dynamics
  • Business Ethics
  • customer
  • Social Marketing
  • organizational agility
  • mixed approach
  • digital transformation
  • consumer attitude
  • Human Resource Development
  • electronic human resource management
  • Organizational learning
  • Knowledge Map
  • Analytic hierarchy process (AHP)
  • Valuation
  • structural capital
  • performance evaluation
  • Melli Bank
  • Job involvement
  • Qualitative Research
  • Pricing
  • scenario
  • Business Model
  • Competency model
  • commitment
  • E-commerce
  • competency
  • Uncertainty
  • knowledge creation
  • prevention
  • Managers
  • accountability
  • Pharmaceutical Industry
  • options
  • Exports
  • Governance
  • database
  • deconstruction