Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Keyword Index
A
  • Advertising Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
  • Altruistic Behavior Theory Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
  • Anthropology Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
  • Anthropomorphism Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
  • Atlas TE Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
  • Augmented Reality (AR) The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
  • Automated Ad Generation The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
B
  • B2C businesses Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
  • Backstabbing Identifying the Effective Factors of Seller's Backstabbing in Sales Department [Volume 6, Issue 1, 2025, Pages 38-55]
  • Best&‌‌‌‌‌ndash Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
  • Bibliometric analysis Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
  • Bibliometrics A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
  • Brand Communications Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
  • Brand Engagement. Trust Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
  • Brand equity The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
  • Brand equity Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
  • Brand equity Presenting a brand equity model based on sustainable competitive advantage, marketing strategy, and company image [Volume 6, Issue 2, 2025, Pages 112-132]
  • Brand image Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
  • Branding Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
  • Brand Knowledge The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
  • Business intelligence The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
  • Buyer Behaviors Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
C
  • Causal relationship analysis Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
  • Celebrity brand compatibility Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
  • Change of strategy Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
  • Circular Economy Entrepreneurship Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
  • Cognition Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
  • Cognitive Control The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
  • Consumer Behavior Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
  • Consumption Values Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
  • Content Analysis Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
  • Content Generation Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
  • Crowdfunding Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
  • Customer-based innovation Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
  • Customer Journey Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
  • Customer Loyalty Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
  • Customer purchase behavior Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
  • Customer Purchase Cycle Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
  • Customer Satisfaction The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
D
  • Decision tree Predicting Cinema Audience Repeat Behavior Using Decision Tree Models: A Customer Intelligence Approach [Volume 6, Issue 2, 2025, Pages 313-331]
  • Deviant Behaviors Identifying the Effective Factors of Seller's Backstabbing in Sales Department [Volume 6, Issue 1, 2025, Pages 38-55]
  • Digital Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
  • Digital Marketing Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
  • Digital Marketing Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
  • Digital Marketing Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
  • Digital Marketing Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
  • Digital Marketing Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
  • Dynamic Systems Analysis Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
E
  • Economic recession Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
  • Educational Destination Choice Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
  • Educational Destination Image Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
  • Efficiency Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
  • Electricity generation challenges Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
  • Electronic Customer Relationship Management Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
  • Emotional Marketing Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
  • Entrepreneurial Performance Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
  • Entrepreneurship Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
  • Executive Ability Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
  • Executive Strategies Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
  • Export performance determinants Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
F
  • Fear of Missing Out Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
  • FUCOM Method Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
  • Fuzzy Pythagorean DEMATEL Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
G
  • Gamification Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
  • GCC markets Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
  • Generative AI Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
  • Glaser Grounded theory Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
  • Green marketing Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
  • Green Supply Chain Management Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
H
  • Healthcare trade Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
I
  • Iconicity Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
  • Implementation of enterprise resource planning Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
  • Implications of Artificial Intelligence Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
  • Innovation Ambidexterity The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
  • Interactive Marketing Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
  • Iranian banking industry Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
  • Iraq gas power plants Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
  • Isfahan Steel Company Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
K
  • Key success factors Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
  • Keywords: Attitude toward online shopping A causal model of the relationship between attitude toward online shopping and electronic word-of-mouth advertising on the purchase of school educational aids from Instagram (behavior), with the mediating role of online purchase intention. [Volume 6, Issue 1, 2025, Pages 341-352]
  • Keywords: Environmental awareness Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
L
  • Liquidity Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
M
  • Managers' leadership ability The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
  • Marketing Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
  • Marketing Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
  • Marketing and Sales Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
  • Marketing Management Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
  • Marketing Processes Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
  • Marketing success factors Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
  • Market orientation Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
  • Medical equipment exports Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
  • Meme Marketing Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
  • Metasynthesis approach Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
  • Minoo brand investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
N
  • Neobank Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
  • Nostalgic advertising The Effect of Nostalgic Advertising on Consumer Purchase Purchase Intention: Examining the Mediating Role of Emotion, Perception, Self-Congruence, and Brand Attitude (Case Study: Delpazir Products) [Volume 6, Issue 1, 2025, Pages 167-197]
O
  • Online Advertising Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
  • Online Sales and Marketing Platform Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
  • Open innovation Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
  • Organization Life Cycle Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
P
  • Perceived Value Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
  • Performance The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
  • Petrochemical Industry Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
  • Platform Ecosystem The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
  • Policymaking Data-driven policymaking model in startup industries with a digital transformation approach [Volume 6, Issue 2, 2025, Pages 195-219]
  • Programmatic Advertising The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
  • Purchase Intention The Effect of Nostalgic Advertising on Consumer Purchase Purchase Intention: Examining the Mediating Role of Emotion, Perception, Self-Congruence, and Brand Attitude (Case Study: Delpazir Products) [Volume 6, Issue 1, 2025, Pages 167-197]
  • Purchase Intention Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
  • Purchase Intention The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
  • Purchase Intention Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
  • Purchase Intention The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
  • Purchase Intention Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Q
  • Qualitative Research Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
R
  • Refurbishment Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
  • Renewable Energy Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
  • Risk Management Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
  • Roles of Artificial Intelligence Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
S
  • Sales Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
  • Sales Optimization Model Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
  • Sales Strategy Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
  • Self-Congruency Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
  • Sensory Interactions Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
  • SEO Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
  • Service Quality Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
  • Small and medium enterprises (SMEs) Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
  • Smartphones Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
  • Social Bundling Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
  • Social Capital Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
  • Social comparison Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
  • Social Harm Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
  • Social Marketing Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
  • Social Media Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
  • Social Media Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
  • Social Media Brand Engagement Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
  • Social Media Marketing Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
  • Social Network Influencers Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
  • Social Responsibility Presenting a brand equity model based on sustainable competitive advantage, marketing strategy, and company image [Volume 6, Issue 2, 2025, Pages 112-132]
  • Storefront layout؛ women&rsquo Evaluating the effects of display window layout on consumer purchasing behavior. [Volume 6, Issue 1, 2025, Pages 1-15]
  • Supply chain financing Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
  • Systematic review The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
T
  • Technology-Based Culture Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
  • Theory of Planned Behavior (TPB) Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
  • Total Quality Management The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
  • Trust Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
V
  • Vampire effect Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
  • Virality Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
  • Virtual streamers Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
  • Visual Quality The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
W
  • Word-of-Mouth Advertising The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
  • Worst Method (BWM) Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]