Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Keyword Index
A
  • Actual Purchase Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
  • Addiction to Social Media Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
  • Advertising The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
  • Advertising of electoral candidates Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
  • AIEDA model Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
  • Ambiguity Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
  • Antecedents and Consequences A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
  • Asaluyeh Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
B
  • B2B business A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
  • Behavioral intention Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
  • Bias Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
  • Bibliometric A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
  • Bibliometric A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
  • Brand authenticity Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
  • Brand avoidance Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
  • Brand Awareness The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
  • Brand equity Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
  • Brand equity The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
  • Brand equity The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
  • Brand experience Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
  • Brand identity The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
  • Brand image The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
  • Brand image The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
  • Branding Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
  • Brand mental image Scaning the impact of human resource Brand-Building Behaviors (BBB) on brand mental image with mediator role of customer mental involvement (acase study of lorestan province irankhodro company Agencies) [Volume 5, Issue 2, 2024, Pages 239-265]
  • Brand Personality The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
  • Brand self-congruity Designing a Conceptual Framework for Brand Advocacy Formation: Emphasizing the Role of Brand Attachment and Brand Love [Volume 5, Issue 2, 2024, Pages 55-68]
  • Brand Trust Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
  • Brand Trust Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
  • Business Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
C
  • Co-founder A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
  • Complexity Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
  • Consumer animosity Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
  • Consumer Behavior The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
  • Content Analysis New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
  • Corruption Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
  • Corruption Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
  • Co-Word Analysis The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
  • CRM A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
  • Customer-based brand equity A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
  • Customer Brand Engagement Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
  • Customer engagement The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
  • Customer Loyalty The impact of customer inspiration on customer loyalty with the moderating role of guerrilla marketing [Volume 5, Issue 4, 2024, Pages 157-176]
D
  • Data Mining New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
  • Demarketing Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
  • Digital Marketing Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
  • Dissatisfaction Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks [Volume 5, Issue 3, 2024, Pages 68-91]
E
  • E-banking services A mixed approach to providing a customer experience management model in the electronic banking services industry [Volume 5, Issue 4, 2024, Pages 20-38]
  • E-commerce Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
  • Effective seller presentation A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
  • Effects of Artificial Intelligence Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
  • Entrepreneur A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
  • Entrepreneurship Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
  • Environmental accounting Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
  • Export Barriers Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
  • Export behavior Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
F
  • Factor analysis A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
  • Favorable attitude Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
  • Financial Soundness The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
  • Fintech Identifying and prioritizing strategic cooperation scenarios between the private banking system and fintechs [Volume 5, Issue 1, 2024, Pages 1-18]
  • Fuzzy Topsis Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
G
  • Green human resource management Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
  • Green marketing Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
H
  • Hospitality A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
  • Humor Style The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
I
  • Influential people Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
  • Instagram Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
  • Insurance literacy Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
  • Interaction with smart voice assistant Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
  • Interpretive Structural Modeling Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
  • Interpretive Structural Modeling (ISM) Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
  • Investor A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
  • Investor Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
K
  • Kermanshah Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
  • Key informants Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
  • Key success factors A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
  • Knowledge Map The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
L
  • Life Course Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
M
  • Marketing The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
  • Marketing Processes Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
  • Marketing research Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
  • Marketing strategy Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
  • Meta- analysis A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
  • Mobile Banking Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
N
  • Negative Body Emage Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
  • New Product Development New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
O
  • Organizational learning Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
P
  • Pegah Lorestan The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
  • Perceived benefits and risk Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
  • Perceived Risk Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
  • Persuasion knowledge Identifying and prioritizing programs and consequences of persuasive knowledge management with the FCM approach (case study: cosmetics industry) [Volume 5, Issue 2, 2024, Pages 172-190]
  • Petrochemical Companies Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
  • Political Marketing Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
  • Price Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
  • Price Sensitivity Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
  • Promotion Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
  • Purchase Intention Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
  • Purchase Intention Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
  • Purchase Intention Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
  • Purchase Intention Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
  • Purchase Intention Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
  • Purchase Intention The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
R
  • Refah Kargan Bank Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2024, Pages 80-102]
  • Relational selling behavior Designing a comprehensive relational sales model and its consequences in the fashion and clothing industry [Volume 5, Issue 3, 2024, Pages 92-111]
  • Repurchase intention Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
  • Research Errors Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
  • Retail The impact of customer inspiration on customer loyalty with the moderating role of guerrilla marketing [Volume 5, Issue 4, 2024, Pages 157-176]
S
  • Sales Performance A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
  • Seller Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
  • Smart marketing Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
  • Social Media Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
  • Social Media Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
  • Social Media Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2024, Pages 123-139]
  • Social Media Marketing Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
  • Social Media Marketing The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
  • Social media marketing activities Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
  • Social networks The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
  • Stocks Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
  • Strategic Foresight Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
  • Strategy Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
  • Sustainable consumption behavior Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
  • Sustainable customer Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
  • Sustainable organizational consumption behavior Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
T
  • Tea Industry Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
  • Tourism Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
  • Trust Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
  • Trust investigating the effect of perceived internet risk, customer self-efficacy and platform trust on the intention to purchase continuously online with the mediating role of privacy stress and trust in the brand (case study: customers of online shops) [Volume 5, Issue 2, 2024, Pages 143-171]
  • Trust Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
U
  • Uncertainty Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
V
  • Valuation Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
  • Value creation A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
  • VUCA Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]