Abdolazimi Heris, Mahdi An Exploration of Key Antecedents of Brand Anxiety [Volume 6, Issue 2, 2025, Pages 61-76]
Aghazadeh, Hashem Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Alamdari, Helia Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Amni, Hamid Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
Amri-Asrami, Mohammad The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Anisseh, Mohammad Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Anjedani, Hesan Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Arjmandpour, Sahar The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Arman, Mohsen Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Asadolahidehkordi, Elahe Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Asgarnezhad Nouri, , Bagher investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Asghnezhad Nouri, Bagher Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Askarifar, Kazem Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Azar, Adel Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
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Baghbannezhad, Ali Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Bagheri, Ramin Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
Bagheri Garbollagh, , Hooshmand investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Bakhshi Zadeh Borj, Kobra The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
Bashirkhodaparasti, Ramin Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Bashirkhodaparasti, Ramin investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Behzadi, Maryam Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
C
Chamanezhad, Yasin Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
D
Daemi, Mohammad Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
E
Ebrahimi, Aboalghasem Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Ebrahimi, Karim Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Ebrahimi, Seyed Kazem The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Esfidani, Mohammad Rahim Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Esfidani, Mohammad Rahim Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Esfidani, Mohammad Rahim Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
Esmaeilzadeh Ashini, Mohammadtaha Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
F
Feiz, davood Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
Feiz, davood Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Feiz, Davood Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Feiz, Davood Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
G
Garousi, Amir The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Ghamari poor, Neda Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Gholipour, Aryan Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
GHorbanpour, Ahmad Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
H
Haghdoust, Raza The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Harandi, Ata Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Hasani, Aliakbar Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
Heydarzadeh, Zahra Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Hosseini, Seyyed Farhad Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Hosseinian, Sayedeh Hoda The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
J
Jafarnjad, Ahmad The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Jahanian, Zahra Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Jamali, GHolamreza Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
Jamshidi, Dariush Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Joshani, Bahareh Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
K
Karimi, Ozhan Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Khadivar, Ameneh The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
Khadivar, Ameneh Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Khalili Nasr, Arash Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Khani, Amir Mohammad The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Khani Pordanjani, Sajad Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Khani Pordanjani, Sajad Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Khorshidi, Gholamhossein Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Khosravi, Ehsan Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Khosravian Champiri, Yasaman Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
M
Minbash Zargah, Mortezah Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Mirtaghi, Seyyedeh Sara Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Mirzaei, Zahra Sadat Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
Mohamadifar, Yosef Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Mohammadi Shirkolayi, Hossein Ali Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
Mohammadizadeh, Abdolkarim Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Mohammad shahi, Sahel Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Mohebi, Majid Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Mootab, Mehdi Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Moradi, Hadi Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
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Nasiri, Ali Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
Nazari, Marzia Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
Niazi, Eesa Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
O
Omidi, Afshin The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
R
Rahmani Gohar, Mobina A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
Rasoulpour, Asrin investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Rastgar, Abbasali The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Rezaei, Negar Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Rezasoltani, Arman The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Rousta, Alireza Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
S
Sadeghvaziri, Faraz A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
Salari, Behzad Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Saroughi, Zahra Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Sartipzade, Soheil The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
SeyedJavadin, SeyedReza Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Seyyed Javadin, Seyyed Reza Data-driven policymaking model in startup industries with a digital transformation approach [Volume 6, Issue 2, 2025, Pages 195-219]
Shirooyehpour, Shahriar Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Shojaei, Payam Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Shokuhian, Fatemeh Zahra Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Siahsarani Kojuri, Mohammad Ali Predicting Cinema Audience Repeat Behavior Using Decision Tree Models: A Customer Intelligence Approach [Volume 6, Issue 2, 2025, Pages 313-331]
T
Tafaghodi, Hamid Reza Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
Tavakkoli, Gholamreza Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Torabi, Hassan Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Tozandehjani, Milad The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
V
Vares, Seyed Hamed Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Y
Yaseen Sharrad, Kamil Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Yousefi Akhijahani, Mohammad Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Yousefi Akhijahani, Mohammad Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
Z
Zamanpour, Saeid Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Zarei, Azim Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Zarei, Ghasem An Exploration of Key Antecedents of Brand Anxiety [Volume 6, Issue 2, 2025, Pages 61-76]
Zarepoor nasirabadi, Ebrahim Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
