Abbasi, Rasoul Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Abootaleb, Abbas A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Abtahi, Shahrzad The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Aghazadeh, Hashem Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Ahmadvand, Alimohammad Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
Aidi, mohamad The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Aidi, mohamad Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2025, Pages 103-122]
Alipur, Vahideh Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Amirnejad, Ghanbar Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Andayesh, Seifallah The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2025, Pages 197-212]
Anisseh, Mohammad Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Ansari, Manouchehr A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Asadolahidehkordi, Elahe Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2025, Pages 39-58]
Asarian, Mohammad Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Asgari abiyaneh, alireza Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2025, Pages 1-19]
Asgari Abyaneh, Alireza Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
Asgari Alam, mahdi The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Ashuri, mohammad Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
B
Bakhshi Zadeh Borj, Kobra Designing a Conceptual Framework for Brand Advocacy Formation: Emphasizing the Role of Brand Attachment and Brand Love [Volume 5, Issue 2, 2024, Pages 55-68]
Balochi, Hossain Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Baranilaghab, Sakineh Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Biglarian Gouchan Atigh, somayeh Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Bilondi, Mohammad Hasan Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Bromideh, Ali Akbar Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2025, Pages 140-156]
D
Derikvandi, Yasin Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
E
Esmaeilzadeh Ashini, Mohammadtaha Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2025, Pages 39-58]
Esmaili, Ali Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
F
Fakhraei, Ebrahim Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
G
GARAVAND, AUOB investigating the effect of perceived internet risk, customer self-efficacy and platform trust on the intention to purchase continuously online with the mediating role of privacy stress and trust in the brand (case study: customers of online shops) [Volume 5, Issue 2, 2024, Pages 143-171]
Ghaffari, Mohammad Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks [Volume 5, Issue 3, 2024, Pages 68-91]
Ghafouri, Farzad Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Ghamaripour, Neda Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Ghasemi, Mohammad Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Ghasemzadeh, Fatemeh Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
H
Hadadian, Alireza Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Haghighi kaffash, Mehdi The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Haji Aliakbari, Firouze Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Harandi, Ata A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Harandi, Ata Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Harandi, Ata A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Hasangholipour yasory, Tahmores Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
Hasangholipour yasory, Tahmores Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Hasangholipour Yasouri, Mehrdad Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Hasanpoor, Vida Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Hassan Gholipour Yasory, Tahmouresh Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2025, Pages 140-156]
Heidari, Ali Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Hemmati, Mohammad Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Hoseini, Seyedeh Mahsa A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Hoseini Berneti, Seyed Rasoul Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
K
Karimian, Majid The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
Khadivar, Ameneh The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
Khani Pordanjani, Sajad New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
Khani Pordanjani, Sajad A mixed approach to providing a customer experience management model in the electronic banking services industry [Volume 5, Issue 4, 2025, Pages 20-38]
Kheiri, سهیلا A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Khosravani, Arash Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
L
LotfiZadeh, Fereshteh Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
M
Mahfoozpour, Fouzieh Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Malek, Anahita Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
Maleki Verki, Mehrdad Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Mehri, kamran Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2025, Pages 103-122]
Mirshahvelayati, Farzane Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
Moghaddam, Abolfazl Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Mohamadhosseini, nasrin Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Mohammadi, Navid Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Mohammadzadeh Vanestan, Sohaila Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Mohebbi, Alireza Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Moradi, Marzieh Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
Mousavi, Reyhaneh Sadat A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Mousavi, Reyhaneh Sadat Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Mousavi, Seyed Najmoudin Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
N
Nasiri, Ali Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Nasseri,, Sayed Qudratullah A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Nazari, Nasim Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
Norouzi, Hossein Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Nosratpanah, Rasoul Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Nosratpanah, Rasoul Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
R
Rahmani Gohar, Mobina Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
S
Sadeghu, Farzad Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Sadri, Leili Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Safari, Mohammad A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Safari, Mohammad Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
Safari Ahmadvand, Zeinab Scaning the impact of human resource Brand-Building Behaviors (BBB) on brand mental image with mediator role of customer mental involvement (acase study of lorestan province irankhodro company Agencies) [Volume 5, Issue 2, 2024, Pages 239-265]
Salehzadeh, Reza Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Sanavi, Masoume The effect of cause-related marketing on brand purchase intention and brand word of mouth
Case study: Ehsan brand (belongs to the Imam Khomeini Relief Committee (RA)) [Volume 5, Issue 3, 2024, Pages 129-143]
Sanjari Nader, Behzad Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Seddighi, Roohollah The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Shabanibahar, Gholamreza Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Shad, Zahra Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Shahhoseini, Mohammad Ali A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Shahlaee bageri, Javad Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Shariat nejad, Ali Identifying and prioritizing programs and consequences of persuasive knowledge management with the FCM approach (case study: cosmetics industry) [Volume 5, Issue 2, 2024, Pages 172-190]
Shariat nejad, Ali Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
Shekarkhah, Javad The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Shima Karanjam, Seyede The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Shirooyehpour, Shahriar Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Siyavooshi, Malihe The effect of cause-related marketing on brand purchase intention and brand word of mouth
Case study: Ehsan brand (belongs to the Imam Khomeini Relief Committee (RA)) [Volume 5, Issue 3, 2024, Pages 129-143]
Soltanifar, Ehsan Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
T
Taheri, Najmeh Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2025, Pages 213-245]
Tarighat Khob, amir Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2025, Pages 177-196]
V
Valibeygi, Alireza The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Z
Zarepoor nasirabadi, Ebrahim Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Zarepoor nasirabadi, Ebrahim The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Zarepoor nasirabadi, Ebrahim Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Zarepoor nasirabadi, Ebrahim Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2025, Pages 177-196]
