Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs)

Authors
Ali Nasiri 1
Javad Shahlaee bageri 2
Farzad Ghafouri 3
Gholamreza Shabanibahar 3
1 Allameh Tabataba'i University
2 Associate Prof, Faculty of Sport Management, Allameh tabatabai University, Tehran, Iran
3 Allameh Tabataba'i University
10.22034/asm.2024.713469
Abstract
The present research was conducted with the aim of designing the development model of entrepreneurial business model in small and medium-sized enterprises. This research is an exploratory type of research and in terms of the method of collecting information and data; it is field and descriptive-survey. The statistical population of this research in the qualitative part included experts, management professors and students with experience in entrepreneurship and managers of sports clubs as small and medium-sized enterprises. Participants were selected purposefully. According to the research objectives and theoretical saturation, 17 people were present in the qualitative and interview part of this research. Also, the statistical population in a small part included management professors, entrepreneurs, sports club managers and management students. The size of the statistical sample was determined using Morgan's table of 384 people, and finally 280 correct questionnaires were collected. In the qualitative part, the interviews were completely recorded and converted into writing, and then the researcher reviewed the conducted interviews and coded them. The results of interview coding and confirmatory factor analysis showed that five factors including branding, social network, strategies, tourism and entrepreneurial thinking are effective on the development of entrepreneurship in small and medium-sized organizations. Also, the branding component with the path coefficient (0.315) had the greatest impact on the development of entrepreneurship. The results of the present research help the managers of sports clubs to develop their services by using entrepreneurial tools to promote success and remain in the competitive arena.
Keywords
Branding
Entrepreneurship
Small and medium-sized enterprises (SMEs)
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Journal of Advertising and Sales Management
Volume 5, Issue 1 - Serial Number 17
Spring 2024
Pages 183-201