Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone)

Authors
Nader Nosrat Abadi 1
Hossein Vazifehdoost 2
Hamid reza Saeednia 3
1 PhD student, Department of Business Administration, U.A.E Branch, Islamic Azad University, Dubai, United Arab Emirates.
2 Professor of Business Management Department, School of Management and Economics, Islamic Azad University, Science and Research Unit, Tehran, Iran.
3 ) Associate Professor, Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.
10.52547/JABM.374839.2.1
Abstract
Considering the removal of energy and natural resources items from the list of countries' exports and the need for the prosperity of the country's economy in the non-oil export sector and not depending on a single-product economy, it seems that the export of minerals can be a useful tool. It will be necessary to make policies in the field of increasing non-oil exports. The aim of the current research was to provide a model for the development of export of mineral goods through special economic zones (case study: Hormozgan Special Economic Zone). The current research has a practical approach and its purpose is to present a model of the export pattern of minerals through special economic zones. At first, the researcher used the qualitative research method and the data approach of the foundation and interviewed seventeen experts and customs managers and managers of mineral export companies through the analysis of the interviews and using open, central, selective coding and data analysis. Manually, he identified the effective factors and presented the pattern of mineral exports, and in the second study, using a quantitative method, while preparing a questionnaire, he provided it to 384 people. The researcher has presented the results of his research in the form of a model, including six main dimensions, including structural factors, exports of minerals, Iran's advantage in exporting minerals, updating customs laws, environmental conditions and promoting the marketing of minerals, and thirty one sub-dimensions. .
Keywords
Marketing
Data Foundation
Exports
Minerals
Special Economic Zones

Subjects

  1. 1. Acommerce (2019). How L’Oréal uses e-commerce’s social commerce to simplify transaction and increase customer engagement. Available at https://www.acommerce.asia/case-study-loreal-social-commerce/.
  2. Abbey, J. D., Guide, J. R., & Vlade, D. R. (2018). A typology of remanufacturing in closed-loop supply chain. International Journal of Production Research, 56, 374– 384.CrossrefWeb of Science®Google Scholar.
  3. Afsar, B., Maqsoom, A., Shahjehan, A., Afridi, S. A., Nawaz, A., & Fazliani, H. (2020). Responsible leadership and employee's proenvironmanetal behavior: The role of organizational commitment, green shared vision, and internal environmental locus of control. Corporate Social Responsibility and Environmental Management, 27(1), 297– 312.
  4. Ahmed, S. K., Shujaat, M. M., Kusi-Sarpong, S., Zaman, S. I., & Alam, S. H. (2020). Social sustainable supply chains in the food industry: A perspective of an emerging economy. Corporate Social Responsibility and Environmental Management, 28(3), 404– 418.
  5. Andalib, D. A., & Soltanmohammadi, A. (2018). Investigating and analyzing the factors affecting the development of sustainable supply chain model in the industrial sectors. Corporate Social Responsibility and Environmental Management, 26(1), 199– 212
  6. Banacloche, S., Cadarso, M. A., Monsalve, F., & Lechon, Y. (2020). Assessment of the sustainability of Mexico green investment in the road to Paris. Energy Policy, 141
  7. Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviors in social media: Capturing innovation opportunities. Journal of Services Marketing, 32(1), 83–94.
  8. Chahine, S., & Malhotra, N. K. (2018). Impact of social media strategies on stock price: The case of twitter. European Journal of Marketing, 52(7–8), 1526–1549.
  9. Charoensukmongkol, P., & Sasatanun, P. (2017). Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity. Asia Pacific Management Review, 22(1), 25–34.
  10. Chu, J. Xu, F. Lai, et al.(2018)Institutional theory and environmental pressures: the moderating effect of market uncertainty on innovation and firm performance,IEEE Trans. Eng. Manag., 65 (3) (2018), pp. 392-403
  11. Dixit, A. (2020). Protection of environment for sustainable development. Studies of Indian Place, 40(12), 1369– 1380
  12. Flor, S.Y. Cooper, M.J. Oltra(2018)External knowledge search, absorptive capacity and radical innovation in high-technology firms[J]
  13. Eur. Manag.J., 36 (2) (2018), pp. 183-194
  14. Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018). Dynamics and drivers of customer engagement: Within the dyad and beyond. Journal of Service Management, 29(3), 443–467.
  15. Liu, H. Zhao, X. Zhao(2018)Absorptive capacity and business performance: the mediating effects of innovation and mass customization [J]Ind. Manag. Data Syst., 118 (9) (2018), pp. 1787-1803
  16. Nath, S., Eweje, G., & Sajjad, A. (2020). The hidden side of sub-supplier firms' sustainability – An empirical analysis. International Journal of Operations & Production Management, 40, 1771– 1799.
  17. Roca, E. O'Sullivan(2020)The role of regulators in mitigating uncertainty
Journal of Advertising and Sales Management
Volume 4, Issue 2 - Serial Number 14
Summer 2023
Pages 287-305