1
Masters Degree in Business Administration, MBA, Stratford University, Virginia, USA
2
M.Sc. in Industrial Management, Production Orientation, Department of Industrial Management, South Tehran Branch, Faculty of Management, Islamic Azad University, Tehran, Iran
3
Department of Business Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Marketing is one of the most important pillars of any business, but marketing in other conventional ways does not respond to the turbulent business environment that is associated with risk and uncertainty. The salient nature of marketing and entrepreneurship is the search for opportunities to turn them into practical and marketable ideas. By evaluating the existing models in this field, there was a lack of a model for knowledge-based companies. The present study is applied in terms of purpose and qualitatively in terms of method. First, qualitative data were collected through content analysis and semi-structured interviews, then the indicators were screened by experts. Then, the extracted indicators in order to create the model were grouped by experts and in the focus group meeting. Each of the related components and concepts were analyzed and mapped separately by Max Koda software. Finally, the model of this research was designed based on entrepreneurship-based marketing and innovation into four dimensions: contextual marketing, entrepreneurial networks, internal guiding core, and innovative entrepreneurship, each of which has several components.
azadarmaki,A. , davoodi,A. and alizadehmajd,A. (2021). Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies. Journal of Advertising and Sales Management, 2(3), 15-29. doi: 10.52547/JABM.2.3.15
MLA
azadarmaki,A. , , davoodi,A. , and alizadehmajd,A. . "Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies", Journal of Advertising and Sales Management, 2, 3, 2021, 15-29. doi: 10.52547/JABM.2.3.15
HARVARD
azadarmaki A., davoodi A., alizadehmajd A. (2021). 'Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies', Journal of Advertising and Sales Management, 2(3), pp. 15-29. doi: 10.52547/JABM.2.3.15
CHICAGO
A. azadarmaki, A. davoodi and A. alizadehmajd, "Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies," Journal of Advertising and Sales Management, 2 3 (2021): 15-29, doi: 10.52547/JABM.2.3.15
VANCOUVER
azadarmaki A., davoodi A., alizadehmajd A. Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies. Journal of Advertising and Sales Management, 2021; 2(3): 15-29. doi: 10.52547/JABM.2.3.15
