Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store)

Document Type : Original Article

Authors
abotaleb habibi machani 1
mohammad taghipour 2
yaser foladi talari 3
mahmoud savar rakhsh 4
1 Master of Management, Department of Management, Kharazmi University, Tehran, Iran
2 Corresponding Author, Department of Industrial Engineering, Shahriar Branch, Islamic Azad University, Shahriar, Iran
3 MBA, Department of Management and Accounting, Faculty of Management, Noor Tooba University, Tehran, Iran
4 Master of Management, Department of Management, Faculty of Management and Accounting, Islamic Azad University, Central Tehran Branch, Tehran, Iran
Abstract
When an organization operates in a highly competitive environment, evaluating the effectiveness of business intelligence systems plays a vital role in better understanding the value and effectiveness of management and investment activities. The purpose of this study was to design a smart model of management of Iranian chain stores based on business intelligence, studied by Proma chain store. . In this regard, by reviewing the literature and research background, the research model consisting of the concepts of business intelligence, stores, marketing and sales, consumer behavior and organizational agility was examined and according to research conducted by chain stores and companies. A provider of business intelligence tools, a model was implemented and studied in the Proma chain store. The main concern of most chain store managers is to increase the volume of business data and how to analyze it. It will help chain store managers by providing specific dashboards in different areas of the store in order to make rational decisions based on real data.
Keywords
Smart model design
Iran chain store management
business intelligence
Proma chain store

Subjects

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Journal of Advertising and Sales Management
Volume 1, Issue 4
Autumn 2020